Uloga i važnost strateškog planiranja u poduzeću : Specijalistički završni rad

• Main Author: Tušek, Dorotea
• Other Authors: Stanko, Zoran
• Format: Master Thesis
• Language: Croatian
• Published: Veleučilište s pravom javnosti Baltazar Zaprešić. Katedra za ekonomiju, menadžment i marketing. 2022
• Subjects: DRUŠTVENE ZNANOSTI. Ekonomija. Organizacija i menadžment; SOCIAL SCIENCES. Economics. Organization and Management; planiranje; strategija; vizija; misija; odlučivanje; menadžment; planning; strategy; vision; mission; decision-making; management; sami
• Online Access: https://zir.nsk.hr/islandora/object/bak:2060; https://urn.nsk.hr/urn:nbn:hr:129:280023; https://zir.nsk.hr/islandora/object/bak:2060/datastream/PDF

Tema ovog završnog rada je uloga i važnost strateškog planiranja. U prvom dijelu rada govoriti će se općenito o planiranju, njegovoj opravdanosti i razinama samog planiranja (taktičko, operativno i strateško). U drugom dijelu rada detaljno će se analizirati strateško planiranje, metode njegove primjene, tehnike rada, ali i najnoviji trendovi u planiranju poput korištenja softvera za strateško planiranje. Strateško planiranje tako predstavlja jednu od najvažnijih segmenata poslovanja jer nastoji odrediti realne i ambiciozne ciljeve koje poduzeće želi postići u kratkoročnom i dugoročnom vremenskom periodu. Riječ je o planiranju u čijem razvoju trebaju sudjelovati djelatnici svih razina odlučivanja jer će ih u konačnici i oni sami provoditi. Naravno, vrhovni menadžment je taj koji određuje i definira strateške planove, ali ih može izraditi u suradnji sa svim drugim zaposlenicima. The topic of this final paper is the role and importance of strategic planning. The first part of the paper will talk about planning in general, its justification and the levels of planning itself (tactical, operational, and strategic). In the second part of the work, strategic planning, methods of its application, work techniques, but also the latest trends in planning, such as the use of software for strategic planning, will be analysed in detail. Strategic planning thus represents one of the most important segments of business because it tries to determine realistic and ambitious goals that the company wants to achieve in the short and long term. It is about planning, in the development of which employees of all decision making levels should participate, because ultimately, they themselves will implement them. Of course, top management determines and defines strategic plans, but they can be created in cooperation with all other employees.