An exploration of Icelandic marketing entrepreneurs
Little research have focused on women entrepreneurship in Iceland and yet it is often heralded as a beacon of gender equality (Pettersson, 2012; Achtenhagen and Tilmar, 2013; Smith-Hunter, 2013). The World Economic Forum (2013) identified Iceland as the country with the world's smallest gender...
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ftnottinghtrentu:oai:irep.ntu.ac.uk:16508 2023-05-15T16:45:44+02:00 An exploration of Icelandic marketing entrepreneurs Armannsdottir, G Brindley, C Foster, C Wheatley, D 2014 text http://irep.ntu.ac.uk/id/eprint/16508/ http://irep.ntu.ac.uk/id/eprint/16508/1/PubSub3825_Armannsdottir.pdf en eng http://irep.ntu.ac.uk/id/eprint/16508/1/PubSub3825_Armannsdottir.pdf ARMANNSDOTTIR, G., BRINDLEY, C., FOSTER, C. and WHEATLEY, D., 2014. An exploration of Icelandic marketing entrepreneurs. In: 2014 Diana International Research Conference, Stockholm, Sweden, June 2014. Conference or Workshop Item NonPeerReviewed 2014 ftnottinghtrentu 2022-01-09T06:59:56Z Little research have focused on women entrepreneurship in Iceland and yet it is often heralded as a beacon of gender equality (Pettersson, 2012; Achtenhagen and Tilmar, 2013; Smith-Hunter, 2013). The World Economic Forum (2013) identified Iceland as the country with the world's smallest gender gap. This small gender gap is not reflected in the entrepreneurship figures which show that only 8 percent of Icelandic women are classed as entrepreneurs (GEM, 2009) compared to 15 percent of men. Furthermore, Danson and Burnett (2013) posited that entrepreneurship in island environments is an under-researched area. It is therefore pertinent to explore what is happening in terms of women’s entrepreneurship in Iceland. The paper builds upon similar studies already undertaken in the UK and Europe (see Foster et al., 2011 and Wheatley et al, 2011) that have investigated the careers of marketing professionals through their life-courses. Marketing is considered to be a feminised industry in Iceland yet there is little knowledge about the careers these women have in the profession or why they decide to become self- employed. The findings showed the most often women became self-employed because of a trigger event and it seemed in most cases to be the financial crises in 2008. Conference Object Iceland Nottingham Trent University's Institutional Repository (IRep) |
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Nottingham Trent University's Institutional Repository (IRep) |
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English |
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Little research have focused on women entrepreneurship in Iceland and yet it is often heralded as a beacon of gender equality (Pettersson, 2012; Achtenhagen and Tilmar, 2013; Smith-Hunter, 2013). The World Economic Forum (2013) identified Iceland as the country with the world's smallest gender gap. This small gender gap is not reflected in the entrepreneurship figures which show that only 8 percent of Icelandic women are classed as entrepreneurs (GEM, 2009) compared to 15 percent of men. Furthermore, Danson and Burnett (2013) posited that entrepreneurship in island environments is an under-researched area. It is therefore pertinent to explore what is happening in terms of women’s entrepreneurship in Iceland. The paper builds upon similar studies already undertaken in the UK and Europe (see Foster et al., 2011 and Wheatley et al, 2011) that have investigated the careers of marketing professionals through their life-courses. Marketing is considered to be a feminised industry in Iceland yet there is little knowledge about the careers these women have in the profession or why they decide to become self- employed. The findings showed the most often women became self-employed because of a trigger event and it seemed in most cases to be the financial crises in 2008. |
format |
Conference Object |
author |
Armannsdottir, G Brindley, C Foster, C Wheatley, D |
spellingShingle |
Armannsdottir, G Brindley, C Foster, C Wheatley, D An exploration of Icelandic marketing entrepreneurs |
author_facet |
Armannsdottir, G Brindley, C Foster, C Wheatley, D |
author_sort |
Armannsdottir, G |
title |
An exploration of Icelandic marketing entrepreneurs |
title_short |
An exploration of Icelandic marketing entrepreneurs |
title_full |
An exploration of Icelandic marketing entrepreneurs |
title_fullStr |
An exploration of Icelandic marketing entrepreneurs |
title_full_unstemmed |
An exploration of Icelandic marketing entrepreneurs |
title_sort |
exploration of icelandic marketing entrepreneurs |
publishDate |
2014 |
url |
http://irep.ntu.ac.uk/id/eprint/16508/ http://irep.ntu.ac.uk/id/eprint/16508/1/PubSub3825_Armannsdottir.pdf |
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Iceland |
genre_facet |
Iceland |
op_relation |
http://irep.ntu.ac.uk/id/eprint/16508/1/PubSub3825_Armannsdottir.pdf ARMANNSDOTTIR, G., BRINDLEY, C., FOSTER, C. and WHEATLEY, D., 2014. An exploration of Icelandic marketing entrepreneurs. In: 2014 Diana International Research Conference, Stockholm, Sweden, June 2014. |
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1766035888542842880 |