Who is willing to pay to see the Big 7?
This article investigates the non-consumptive, or appreciative value of the 'Big 7' and identifies the variables that influence willingness to pay (WTP). Addo Elephant National Park in the Eastern Cape Province, South Africa, is one of few places in the world where tourists can view all se...
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ftnorthwestuniv:oai:dspace.nwu.ac.za:10394/18305 2023-05-15T18:26:17+02:00 Who is willing to pay to see the Big 7? Saayman, Melville Saayman, Andrea 10201424 - Saayman, Melville 10225595 - Saayman, Andrea 2014 http://hdl.handle.net/10394/18305 http://ingentaconnect.com/content/ip/tec en eng IP Publishing Saayman, M. & Saayman, A. 2014. Who is willing to pay to see the Big 7? Tourism Economics, 20(6):1181-1198. [http://ingentaconnect.com/content/ip/tec] 1354-8166 2044-0375 (Online) http://hdl.handle.net/10394/18305 http://ingentaconnect.com/content/ip/tec contingent valuation (CV) method conservation tourism tourist expenditure non-consumptive value willingness to pay Heckman estimator Article 2014 ftnorthwestuniv 2019-06-04T13:12:09Z This article investigates the non-consumptive, or appreciative value of the 'Big 7' and identifies the variables that influence willingness to pay (WTP). Addo Elephant National Park in the Eastern Cape Province, South Africa, is one of few places in the world where tourists can view all seven species: lion, buffalo, rhinoceros, leopard, elephant, southern right whale and great white shark. Two surveys were conducted, using the same questionnaire, one during summer and one during winter. A total of 232 completed questionnaires were used in the Heckman model selection procedure. The findings revealed that, although a variety of socio-demographic, behavioural and motivational factors influence the amount respondents are willing to pay, there is a clear distinction between the determinants for land species compared to marine species. This poses challenges for the marketing of and establishment of the Big 7 as a brand. Article in Journal/Newspaper Southern Right Whale North-West University, South Africa: Boloka (NWU-IR) |
institution |
Open Polar |
collection |
North-West University, South Africa: Boloka (NWU-IR) |
op_collection_id |
ftnorthwestuniv |
language |
English |
topic |
contingent valuation (CV) method conservation tourism tourist expenditure non-consumptive value willingness to pay Heckman estimator |
spellingShingle |
contingent valuation (CV) method conservation tourism tourist expenditure non-consumptive value willingness to pay Heckman estimator Saayman, Melville Saayman, Andrea Who is willing to pay to see the Big 7? |
topic_facet |
contingent valuation (CV) method conservation tourism tourist expenditure non-consumptive value willingness to pay Heckman estimator |
description |
This article investigates the non-consumptive, or appreciative value of the 'Big 7' and identifies the variables that influence willingness to pay (WTP). Addo Elephant National Park in the Eastern Cape Province, South Africa, is one of few places in the world where tourists can view all seven species: lion, buffalo, rhinoceros, leopard, elephant, southern right whale and great white shark. Two surveys were conducted, using the same questionnaire, one during summer and one during winter. A total of 232 completed questionnaires were used in the Heckman model selection procedure. The findings revealed that, although a variety of socio-demographic, behavioural and motivational factors influence the amount respondents are willing to pay, there is a clear distinction between the determinants for land species compared to marine species. This poses challenges for the marketing of and establishment of the Big 7 as a brand. |
author2 |
10201424 - Saayman, Melville 10225595 - Saayman, Andrea |
format |
Article in Journal/Newspaper |
author |
Saayman, Melville Saayman, Andrea |
author_facet |
Saayman, Melville Saayman, Andrea |
author_sort |
Saayman, Melville |
title |
Who is willing to pay to see the Big 7? |
title_short |
Who is willing to pay to see the Big 7? |
title_full |
Who is willing to pay to see the Big 7? |
title_fullStr |
Who is willing to pay to see the Big 7? |
title_full_unstemmed |
Who is willing to pay to see the Big 7? |
title_sort |
who is willing to pay to see the big 7? |
publisher |
IP Publishing |
publishDate |
2014 |
url |
http://hdl.handle.net/10394/18305 http://ingentaconnect.com/content/ip/tec |
genre |
Southern Right Whale |
genre_facet |
Southern Right Whale |
op_relation |
Saayman, M. & Saayman, A. 2014. Who is willing to pay to see the Big 7? Tourism Economics, 20(6):1181-1198. [http://ingentaconnect.com/content/ip/tec] 1354-8166 2044-0375 (Online) http://hdl.handle.net/10394/18305 http://ingentaconnect.com/content/ip/tec |
_version_ |
1766208233952772096 |