To what extent are airlines communicating their commitment to sustainability issues?
Masteroppgave i bedriftsøkonomi - Høgskolen i Bodø, 2010 This thesis investigates Corporate Social Responsibility (CSR) in the aviation industry. The aim of the research is to analyse the extent to which these airlines are communicating their commitment to sustainability issues. The central question...
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ftnorduniv:oai:nordopen.nord.no:11250/140666 2024-09-15T18:00:06+00:00 To what extent are airlines communicating their commitment to sustainability issues? Tornes, Maria 2010 application/pdf http://hdl.handle.net/11250/140666 eng eng Høgskolen i Bodø http://hdl.handle.net/11250/140666 bedriftsøkonomi internasjonalisering international business marketing VDP::Social science: 200::Economics: 210::Business: 213 Master thesis 2010 ftnorduniv 2024-07-05T03:04:55Z Masteroppgave i bedriftsøkonomi - Høgskolen i Bodø, 2010 This thesis investigates Corporate Social Responsibility (CSR) in the aviation industry. The aim of the research is to analyse the extent to which these airlines are communicating their commitment to sustainability issues. The central question is essentially whether they are committed to the triple bottom line or to Milton Friedman's view that businesses need only follow the law? It is hard to measure commitment, but the first step in measuring commitment is to look at what these airlines are communicating to their stakeholders. This study uses a combination of content analysis and semi structured interview. The airlines in this study are Australian Virgin Blue and Qantas, British Silverjet, Asian AirAsia, and Scandinavian SAS. The elements of analysis are the annuaI reports, web pages, the Code of Conduct documents, an interview, and e-mail correspondence between the author and the airlines. This research uses the findings on these airlines to answer the central question and compares the findings to previous literature in the field of CSR. In conclusion this research shows that SAS and Qantas are communicating their commitment to sustainability issues to a greater extent in comparison to the other airlines in this study. SAS is in addition the only airline that follows through with its promises and is in addition showing its commitment through its open communication. Master Thesis Bodø Nord Open Research Archive |
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English |
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bedriftsøkonomi internasjonalisering international business marketing VDP::Social science: 200::Economics: 210::Business: 213 |
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bedriftsøkonomi internasjonalisering international business marketing VDP::Social science: 200::Economics: 210::Business: 213 Tornes, Maria To what extent are airlines communicating their commitment to sustainability issues? |
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bedriftsøkonomi internasjonalisering international business marketing VDP::Social science: 200::Economics: 210::Business: 213 |
description |
Masteroppgave i bedriftsøkonomi - Høgskolen i Bodø, 2010 This thesis investigates Corporate Social Responsibility (CSR) in the aviation industry. The aim of the research is to analyse the extent to which these airlines are communicating their commitment to sustainability issues. The central question is essentially whether they are committed to the triple bottom line or to Milton Friedman's view that businesses need only follow the law? It is hard to measure commitment, but the first step in measuring commitment is to look at what these airlines are communicating to their stakeholders. This study uses a combination of content analysis and semi structured interview. The airlines in this study are Australian Virgin Blue and Qantas, British Silverjet, Asian AirAsia, and Scandinavian SAS. The elements of analysis are the annuaI reports, web pages, the Code of Conduct documents, an interview, and e-mail correspondence between the author and the airlines. This research uses the findings on these airlines to answer the central question and compares the findings to previous literature in the field of CSR. In conclusion this research shows that SAS and Qantas are communicating their commitment to sustainability issues to a greater extent in comparison to the other airlines in this study. SAS is in addition the only airline that follows through with its promises and is in addition showing its commitment through its open communication. |
format |
Master Thesis |
author |
Tornes, Maria |
author_facet |
Tornes, Maria |
author_sort |
Tornes, Maria |
title |
To what extent are airlines communicating their commitment to sustainability issues? |
title_short |
To what extent are airlines communicating their commitment to sustainability issues? |
title_full |
To what extent are airlines communicating their commitment to sustainability issues? |
title_fullStr |
To what extent are airlines communicating their commitment to sustainability issues? |
title_full_unstemmed |
To what extent are airlines communicating their commitment to sustainability issues? |
title_sort |
to what extent are airlines communicating their commitment to sustainability issues? |
publisher |
Høgskolen i Bodø |
publishDate |
2010 |
url |
http://hdl.handle.net/11250/140666 |
genre |
Bodø |
genre_facet |
Bodø |
op_relation |
http://hdl.handle.net/11250/140666 |
_version_ |
1810437197817446400 |