Explore the sea of opportunities Nordic Innovation Marine Marketing Program /NIMMP

• Main Authors: Valsdóttir, Diljá, Örn Kormáksson, Ragnar
• Format: Report
• Language: English
• Published: Klak Innovit 2014
• Subjects: Innovation; Marine; Marketing; NIMMP; Nordic Innovation; Marine industy; Marine sector; Education; Job; Jobs; Job search; Promotion campaign; Infographic; Nordic; Entrepreneurship; Startups; Startup; Education Campaign; Sea; Fisheries; Aquaculture; Marketing campaign; Boot Camp; Workshop; Students; Career; Work; Video; Documentary; Promotion; Promote; Social Sciences; Samhällsvetenskap; Faroe Islands
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:norden:org:diva-5523

From October 29th to November 2nd 2012 eighteen university students from all the Nordic countries assembled at the Faroe Islands to take on a marine sector relatedchallenge in a four days boot camp. The challenge was presented by related members in the sector that are looking for fresh and innovative ideas for the field. The whole trip wasrecorded and the video used to promote the marine sector as a thrilling career option. The Nordic Innovation Marine Marketing Program (NIMMP) was designed to raise attention for students’ job and education possibilities within the marine sector in theNordic countries and encourage young people to consider the sector as a field of study or career. Many countries in the Nordic region are heavily dependent on the marineindustry and the demand for people with diverse education, willing to work in a creative and fast growing environment, has never been greater or more urgent. The projectorganized a marine boot camp in the Faroe Islands where 18 university students from the Nordic region were selected to take on a marine related challenge. The whole tripto the Faroe Islands was documented with the aim of creating a 5 minute promotional video that captured the experience of the boot camp. In addition to the 5 minute video,1 minute info-graphic video was designed to raise attention to the many opportunities within the marine industry in a more simple and appealing way.