Differentiation in the Atlantic salmon industry: A synopsis
The value chain for farmed salmon has experienced substantial changes over the past decades as a result of innovation in production technology, logistics, distribution and marketing that have helped facilitate the rapid production growth. The high level of control over the production environment in...
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Online Access: | https://hdl.handle.net/11250/2724982 https://doi.org/10.1080/13657305.2020.1840664 |
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ftnofima:oai:nofima.brage.unit.no:11250/2724982 2023-05-15T15:30:27+02:00 Differentiation in the Atlantic salmon industry: A synopsis Cojocaru, Andreea-Laura Iversen, Audun Tveterås, Ragnar 2020 application/pdf https://hdl.handle.net/11250/2724982 https://doi.org/10.1080/13657305.2020.1840664 eng eng Norges forskningsråd: 281040 Aquaculture Economics & Management. 2020, . urn:issn:1365-7305 https://hdl.handle.net/11250/2724982 https://doi.org/10.1080/13657305.2020.1840664 cristin:1847563 25 Aquaculture Economics & Management Peer reviewed Journal article 2020 ftnofima https://doi.org/10.1080/13657305.2020.1840664 2022-11-18T06:51:08Z The value chain for farmed salmon has experienced substantial changes over the past decades as a result of innovation in production technology, logistics, distribution and marketing that have helped facilitate the rapid production growth. The high level of control over the production environment in principle makes it possible for Atlantic salmon to be tailored on a number of product attributes or dimensions in response to requirements from different customer groups. However, when compared to meat production, differentiation in farmed salmon remains limited, pointing to a still immature industry. Based primarily on interviews with Norwegian producers, we offer an overview of the prominent differentiation strategies today and discuss barriers to further differentiation. acceptedVersion Article in Journal/Newspaper Atlantic salmon Nofima Knowledge Archive (Brage) Aquaculture Economics & Management 25 2 177 201 |
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Open Polar |
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Nofima Knowledge Archive (Brage) |
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ftnofima |
language |
English |
description |
The value chain for farmed salmon has experienced substantial changes over the past decades as a result of innovation in production technology, logistics, distribution and marketing that have helped facilitate the rapid production growth. The high level of control over the production environment in principle makes it possible for Atlantic salmon to be tailored on a number of product attributes or dimensions in response to requirements from different customer groups. However, when compared to meat production, differentiation in farmed salmon remains limited, pointing to a still immature industry. Based primarily on interviews with Norwegian producers, we offer an overview of the prominent differentiation strategies today and discuss barriers to further differentiation. acceptedVersion |
format |
Article in Journal/Newspaper |
author |
Cojocaru, Andreea-Laura Iversen, Audun Tveterås, Ragnar |
spellingShingle |
Cojocaru, Andreea-Laura Iversen, Audun Tveterås, Ragnar Differentiation in the Atlantic salmon industry: A synopsis |
author_facet |
Cojocaru, Andreea-Laura Iversen, Audun Tveterås, Ragnar |
author_sort |
Cojocaru, Andreea-Laura |
title |
Differentiation in the Atlantic salmon industry: A synopsis |
title_short |
Differentiation in the Atlantic salmon industry: A synopsis |
title_full |
Differentiation in the Atlantic salmon industry: A synopsis |
title_fullStr |
Differentiation in the Atlantic salmon industry: A synopsis |
title_full_unstemmed |
Differentiation in the Atlantic salmon industry: A synopsis |
title_sort |
differentiation in the atlantic salmon industry: a synopsis |
publishDate |
2020 |
url |
https://hdl.handle.net/11250/2724982 https://doi.org/10.1080/13657305.2020.1840664 |
genre |
Atlantic salmon |
genre_facet |
Atlantic salmon |
op_source |
25 Aquaculture Economics & Management |
op_relation |
Norges forskningsråd: 281040 Aquaculture Economics & Management. 2020, . urn:issn:1365-7305 https://hdl.handle.net/11250/2724982 https://doi.org/10.1080/13657305.2020.1840664 cristin:1847563 |
op_doi |
https://doi.org/10.1080/13657305.2020.1840664 |
container_title |
Aquaculture Economics & Management |
container_volume |
25 |
container_issue |
2 |
container_start_page |
177 |
op_container_end_page |
201 |
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1766360898857861120 |