“Det er en symbiose av alle partene i arrangementet som får dette til å bli bra”: Sportslig samarbeid mellom private aktører og idrettsorganisasjoner
Masteroppgave - Norges idrettshøgskole, 2020 Private actors have become increasingly important in sport, due to a more entrepreneur friendly environment (Morgan, 2019; Thibault, Kikulis & Frisby, 2004). As a result of the increased commercialisation of sport, one of Norway’s biggest cycling even...
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ftnihoegskole:oai:nih.brage.unit.no:11250/2660747 2024-09-09T19:28:14+00:00 “Det er en symbiose av alle partene i arrangementet som får dette til å bli bra”: Sportslig samarbeid mellom private aktører og idrettsorganisasjoner Igesund, Marius Løveng 2020 application/pdf https://hdl.handle.net/11250/2660747 nob nob https://hdl.handle.net/11250/2660747 nih masteroppgaver Master thesis 2020 ftnihoegskole 2024-07-05T03:06:57Z Masteroppgave - Norges idrettshøgskole, 2020 Private actors have become increasingly important in sport, due to a more entrepreneur friendly environment (Morgan, 2019; Thibault, Kikulis & Frisby, 2004). As a result of the increased commercialisation of sport, one of Norway’s biggest cycling events, the Arctic Race of Norway (ARN), is mainly organized by private actors. Traditionally, sport events are organized by either non-profit organizations or corporations which are owned by the sports organizations. Therefore, the aim of this study is to investigate how, and which benefits are created when these traditional roles change. This study therefore aims to answer the following question: How are benefits created through a collaboration on a sporting event between private actors and sports organizations? This study is based on a qualitative case study of the ARN consisting of 1) semistructured interviews and 2) document analysis. The semi-structured interviews were conducted with representatives of 7 organizations. These were divided into the private and non-profit sector. The document analyses were used for the purpose of uncovering the involved organizations strategies for collaboration and how these affect the value creation process. Using Woratschek, Horbel and Popp´s (2014a) Sport Value Framework, the result was analysed and compared to previous literature. The findings indicate that benefits are created through the integration of own resources into a value proposition (Woratschek et al., 2014a). The difference is that the private actors know which value proposition they need to acquire. The non-profit organizations do not have a concrete plan for how benefits are to be achieved. While they are evaluating the benefits created retrospectively, they are not actively trying to contribute to the value creation process. Nevertheless, the non-profit organizations involved highlight that the collaboration creates benefits for their own organizations. Therefore, it may be advantageous for non-profit organizations ... Master Thesis Arctic Norwegian School of Sport Sciences: Brage NIH Arctic Norway |
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Open Polar |
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Norwegian School of Sport Sciences: Brage NIH |
op_collection_id |
ftnihoegskole |
language |
Norwegian Bokmål |
topic |
nih masteroppgaver |
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nih masteroppgaver Igesund, Marius Løveng “Det er en symbiose av alle partene i arrangementet som får dette til å bli bra”: Sportslig samarbeid mellom private aktører og idrettsorganisasjoner |
topic_facet |
nih masteroppgaver |
description |
Masteroppgave - Norges idrettshøgskole, 2020 Private actors have become increasingly important in sport, due to a more entrepreneur friendly environment (Morgan, 2019; Thibault, Kikulis & Frisby, 2004). As a result of the increased commercialisation of sport, one of Norway’s biggest cycling events, the Arctic Race of Norway (ARN), is mainly organized by private actors. Traditionally, sport events are organized by either non-profit organizations or corporations which are owned by the sports organizations. Therefore, the aim of this study is to investigate how, and which benefits are created when these traditional roles change. This study therefore aims to answer the following question: How are benefits created through a collaboration on a sporting event between private actors and sports organizations? This study is based on a qualitative case study of the ARN consisting of 1) semistructured interviews and 2) document analysis. The semi-structured interviews were conducted with representatives of 7 organizations. These were divided into the private and non-profit sector. The document analyses were used for the purpose of uncovering the involved organizations strategies for collaboration and how these affect the value creation process. Using Woratschek, Horbel and Popp´s (2014a) Sport Value Framework, the result was analysed and compared to previous literature. The findings indicate that benefits are created through the integration of own resources into a value proposition (Woratschek et al., 2014a). The difference is that the private actors know which value proposition they need to acquire. The non-profit organizations do not have a concrete plan for how benefits are to be achieved. While they are evaluating the benefits created retrospectively, they are not actively trying to contribute to the value creation process. Nevertheless, the non-profit organizations involved highlight that the collaboration creates benefits for their own organizations. Therefore, it may be advantageous for non-profit organizations ... |
format |
Master Thesis |
author |
Igesund, Marius Løveng |
author_facet |
Igesund, Marius Løveng |
author_sort |
Igesund, Marius Løveng |
title |
“Det er en symbiose av alle partene i arrangementet som får dette til å bli bra”: Sportslig samarbeid mellom private aktører og idrettsorganisasjoner |
title_short |
“Det er en symbiose av alle partene i arrangementet som får dette til å bli bra”: Sportslig samarbeid mellom private aktører og idrettsorganisasjoner |
title_full |
“Det er en symbiose av alle partene i arrangementet som får dette til å bli bra”: Sportslig samarbeid mellom private aktører og idrettsorganisasjoner |
title_fullStr |
“Det er en symbiose av alle partene i arrangementet som får dette til å bli bra”: Sportslig samarbeid mellom private aktører og idrettsorganisasjoner |
title_full_unstemmed |
“Det er en symbiose av alle partene i arrangementet som får dette til å bli bra”: Sportslig samarbeid mellom private aktører og idrettsorganisasjoner |
title_sort |
“det er en symbiose av alle partene i arrangementet som får dette til å bli bra”: sportslig samarbeid mellom private aktører og idrettsorganisasjoner |
publishDate |
2020 |
url |
https://hdl.handle.net/11250/2660747 |
geographic |
Arctic Norway |
geographic_facet |
Arctic Norway |
genre |
Arctic |
genre_facet |
Arctic |
op_relation |
https://hdl.handle.net/11250/2660747 |
_version_ |
1809897505177993216 |