Marketing of Food and Taste
Marketing is one of the words that we here often at for various reasons, but even the professionals who use it will often give different definitions for it, if we ask them about it. Their opinion depends on their understanding of the term, based on education, profession, and even the sphere they wor...
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University of Palermo, Italy
2020
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ftnewbulguniv:oai:eprints.nbu.bg:4183 2023-05-15T16:06:49+02:00 Marketing of Food and Taste Trendafilov, Dimitar 2020 application/pdf http://eprints.nbu.bg/4183/ http://eprints.nbu.bg/4183/1/13-Marketing-of-food-and-taste.pdf https://www.cucota.eu/handbook-of-culture-and-communication-of-taste/ en eng University of Palermo, Italy http://eprints.nbu.bg/4183/1/13-Marketing-of-food-and-taste.pdf Trendafilov, Dimitar (2020) Marketing of Food and Taste. In: Handbook of Culture and Communication of Taste. University of Palermo, Italy, Palermo, pp. 229-237. Economic policy. Management. Marketing Cultural anthropology Book Section PeerReviewed 2020 ftnewbulguniv 2022-05-11T15:18:59Z Marketing is one of the words that we here often at for various reasons, but even the professionals who use it will often give different definitions for it, if we ask them about it. Their opinion depends on their understanding of the term, based on education, profession, and even the sphere they work in – cosmetics, automotive, apparel, leisure, travel, etc. Very often, this word is used as a synonym for advertising, sales or even unethical practices (such as selling unhealthy drinks to children or selling ice to Eskimos), for creating hassle around new products in the store (a new collection, or a new model that must be noticed), for promoting an event (a Madonna concert) or a company (Google, Nestle, Bella Bulgaria, Happy or McDonalds restaurants). In fact, marketing is the way companies think and act when they must realize on the market a given product that the buyers are looking for. It is at the base of any business, while at the base of every successful business there is at least one defining marketing decision – an innovative product; the right place and time for offering a certain good; an attractive combination of menu presentation, service, good food and agreeable prices. Book Part eskimo* New Bulgarian University: Scholar Electronic Repository (SER of NBU) |
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New Bulgarian University: Scholar Electronic Repository (SER of NBU) |
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language |
English |
topic |
Economic policy. Management. Marketing Cultural anthropology |
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Economic policy. Management. Marketing Cultural anthropology Trendafilov, Dimitar Marketing of Food and Taste |
topic_facet |
Economic policy. Management. Marketing Cultural anthropology |
description |
Marketing is one of the words that we here often at for various reasons, but even the professionals who use it will often give different definitions for it, if we ask them about it. Their opinion depends on their understanding of the term, based on education, profession, and even the sphere they work in – cosmetics, automotive, apparel, leisure, travel, etc. Very often, this word is used as a synonym for advertising, sales or even unethical practices (such as selling unhealthy drinks to children or selling ice to Eskimos), for creating hassle around new products in the store (a new collection, or a new model that must be noticed), for promoting an event (a Madonna concert) or a company (Google, Nestle, Bella Bulgaria, Happy or McDonalds restaurants). In fact, marketing is the way companies think and act when they must realize on the market a given product that the buyers are looking for. It is at the base of any business, while at the base of every successful business there is at least one defining marketing decision – an innovative product; the right place and time for offering a certain good; an attractive combination of menu presentation, service, good food and agreeable prices. |
format |
Book Part |
author |
Trendafilov, Dimitar |
author_facet |
Trendafilov, Dimitar |
author_sort |
Trendafilov, Dimitar |
title |
Marketing of Food and Taste |
title_short |
Marketing of Food and Taste |
title_full |
Marketing of Food and Taste |
title_fullStr |
Marketing of Food and Taste |
title_full_unstemmed |
Marketing of Food and Taste |
title_sort |
marketing of food and taste |
publisher |
University of Palermo, Italy |
publishDate |
2020 |
url |
http://eprints.nbu.bg/4183/ http://eprints.nbu.bg/4183/1/13-Marketing-of-food-and-taste.pdf https://www.cucota.eu/handbook-of-culture-and-communication-of-taste/ |
genre |
eskimo* |
genre_facet |
eskimo* |
op_relation |
http://eprints.nbu.bg/4183/1/13-Marketing-of-food-and-taste.pdf Trendafilov, Dimitar (2020) Marketing of Food and Taste. In: Handbook of Culture and Communication of Taste. University of Palermo, Italy, Palermo, pp. 229-237. |
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