Marketing Innovations in the Smes in Bulgaria and Iceland: Empirical Study on Current Situation
It is well known that small and medium sized enterprises play a significant role in the economies and especially in smaller countries and in their economies as they reduce unemployment which has a beneficial effect on the social development of societies. The role of innovations as a new and major fa...
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ftneliti:oai:neliti.com:320366 2023-05-15T16:48:10+02:00 Marketing Innovations in the Smes in Bulgaria and Iceland: Empirical Study on Current Situation L, A. (Anastassova) A, L. (Luizov) 2018 application/pdf https://www.neliti.com/publications/320366/marketing-innovations-in-the-smes-in-bulgaria-and-iceland-empirical-study-on-cur id ind RS Global https://www.neliti.com/publications/320366/marketing-innovations-in-the-smes-in-bulgaria-and-iceland-empirical-study-on-cur (c) International Journal of Innovative Technologies in Economy, 2018 International Journal of Innovative Technologies in Economy marketing innovations SMEs innovations research empirical study Indonesia Journal:eArticle 2018 ftneliti 2022-10-18T22:29:44Z It is well known that small and medium sized enterprises play a significant role in the economies and especially in smaller countries and in their economies as they reduce unemployment which has a beneficial effect on the social development of societies. The role of innovations as a new and major factor in economic growth continues to be underestimated and this is valid for Bulgaria as well where there is a deficit of research on the innovation activities of the SMEs in Bulgaria. Тhe main goal of this empirical study is to find out the attitude to innovations in SMEs, what kind of innovations related to marketing are conducted by the Bulgarian SMEs - in product design, packaging and marketing communications, what are the differences in the orientation of the business models to innovations. The main data collection method is an online survey with a random sample of SMEs. Part of the empirical data from survey questions are compared with the data from similar research in Iceland provided to the team by the Institute for Innovations Research of Reykjavik University in order to make possible the comparison. According to the survey data there is a difference between the approaches: the Icelandic companies are more inclined to radical innovations while for the Bulgarian companies is more typical the incremental approach to innovations. Other/Unknown Material Iceland Reykjavik University neliti (Indonesia's Think Tank Database) |
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neliti (Indonesia's Think Tank Database) |
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Indonesian |
topic |
marketing innovations SMEs innovations research empirical study Indonesia |
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marketing innovations SMEs innovations research empirical study Indonesia L, A. (Anastassova) A, L. (Luizov) Marketing Innovations in the Smes in Bulgaria and Iceland: Empirical Study on Current Situation |
topic_facet |
marketing innovations SMEs innovations research empirical study Indonesia |
description |
It is well known that small and medium sized enterprises play a significant role in the economies and especially in smaller countries and in their economies as they reduce unemployment which has a beneficial effect on the social development of societies. The role of innovations as a new and major factor in economic growth continues to be underestimated and this is valid for Bulgaria as well where there is a deficit of research on the innovation activities of the SMEs in Bulgaria. Тhe main goal of this empirical study is to find out the attitude to innovations in SMEs, what kind of innovations related to marketing are conducted by the Bulgarian SMEs - in product design, packaging and marketing communications, what are the differences in the orientation of the business models to innovations. The main data collection method is an online survey with a random sample of SMEs. Part of the empirical data from survey questions are compared with the data from similar research in Iceland provided to the team by the Institute for Innovations Research of Reykjavik University in order to make possible the comparison. According to the survey data there is a difference between the approaches: the Icelandic companies are more inclined to radical innovations while for the Bulgarian companies is more typical the incremental approach to innovations. |
format |
Other/Unknown Material |
author |
L, A. (Anastassova) A, L. (Luizov) |
author_facet |
L, A. (Anastassova) A, L. (Luizov) |
author_sort |
L, A. (Anastassova) |
title |
Marketing Innovations in the Smes in Bulgaria and Iceland: Empirical Study on Current Situation |
title_short |
Marketing Innovations in the Smes in Bulgaria and Iceland: Empirical Study on Current Situation |
title_full |
Marketing Innovations in the Smes in Bulgaria and Iceland: Empirical Study on Current Situation |
title_fullStr |
Marketing Innovations in the Smes in Bulgaria and Iceland: Empirical Study on Current Situation |
title_full_unstemmed |
Marketing Innovations in the Smes in Bulgaria and Iceland: Empirical Study on Current Situation |
title_sort |
marketing innovations in the smes in bulgaria and iceland: empirical study on current situation |
publisher |
RS Global |
publishDate |
2018 |
url |
https://www.neliti.com/publications/320366/marketing-innovations-in-the-smes-in-bulgaria-and-iceland-empirical-study-on-cur |
genre |
Iceland Reykjavik University |
genre_facet |
Iceland Reykjavik University |
op_source |
International Journal of Innovative Technologies in Economy |
op_relation |
https://www.neliti.com/publications/320366/marketing-innovations-in-the-smes-in-bulgaria-and-iceland-empirical-study-on-cur |
op_rights |
(c) International Journal of Innovative Technologies in Economy, 2018 |
_version_ |
1766038277135007744 |