Consumer Culture, Market Empire, and the Global South
The development of U.S. consumer culture and its advance through Western Europe has absorbed the attention of many U.S. and European historians who are increasingly in dialogue with one another. Efforts to include the rest of the world as a subject in this dialogue, however, have been unsatisfactory...
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ftmontclairstuni:oai:digitalcommons.montclair.edu:history-facpubs-1002 2023-07-23T04:20:36+02:00 Consumer Culture, Market Empire, and the Global South Woodard, James 2012-06-01T07:00:00Z https://digitalcommons.montclair.edu/history-facpubs/4 https://doi.org/10.2307/23320153 https://www.jstor.org/stable/23320153 unknown Montclair State University Digital Commons https://digitalcommons.montclair.edu/history-facpubs/4 doi:10.2307/23320153 https://www.jstor.org/stable/23320153 Department of History Faculty Scholarship and Creative Works consumer culture supermarkets advertising History text 2012 ftmontclairstuni https://doi.org/10.2307/23320153 2023-07-03T21:43:34Z The development of U.S. consumer culture and its advance through Western Europe has absorbed the attention of many U.S. and European historians who are increasingly in dialogue with one another. Efforts to include the rest of the world as a subject in this dialogue, however, have been unsatisfactory. This is regrettable, considering that greater attention to the history of the global expansion of U.S. consumer culture has much to offer historians, from problematizing geopolitical taxonomies (e.g., the West vs. the Rest, First World vs. Third World, North Atlantic vs. Global South) to high-lighting the importance of transnational actors, agents, and circuits, not only in the history of consumption but in national and regional histories as well. Text North Atlantic Montclair State University Digital Commons |
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Montclair State University Digital Commons |
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consumer culture supermarkets advertising History |
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consumer culture supermarkets advertising History Woodard, James Consumer Culture, Market Empire, and the Global South |
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consumer culture supermarkets advertising History |
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The development of U.S. consumer culture and its advance through Western Europe has absorbed the attention of many U.S. and European historians who are increasingly in dialogue with one another. Efforts to include the rest of the world as a subject in this dialogue, however, have been unsatisfactory. This is regrettable, considering that greater attention to the history of the global expansion of U.S. consumer culture has much to offer historians, from problematizing geopolitical taxonomies (e.g., the West vs. the Rest, First World vs. Third World, North Atlantic vs. Global South) to high-lighting the importance of transnational actors, agents, and circuits, not only in the history of consumption but in national and regional histories as well. |
format |
Text |
author |
Woodard, James |
author_facet |
Woodard, James |
author_sort |
Woodard, James |
title |
Consumer Culture, Market Empire, and the Global South |
title_short |
Consumer Culture, Market Empire, and the Global South |
title_full |
Consumer Culture, Market Empire, and the Global South |
title_fullStr |
Consumer Culture, Market Empire, and the Global South |
title_full_unstemmed |
Consumer Culture, Market Empire, and the Global South |
title_sort |
consumer culture, market empire, and the global south |
publisher |
Montclair State University Digital Commons |
publishDate |
2012 |
url |
https://digitalcommons.montclair.edu/history-facpubs/4 https://doi.org/10.2307/23320153 https://www.jstor.org/stable/23320153 |
genre |
North Atlantic |
genre_facet |
North Atlantic |
op_source |
Department of History Faculty Scholarship and Creative Works |
op_relation |
https://digitalcommons.montclair.edu/history-facpubs/4 doi:10.2307/23320153 https://www.jstor.org/stable/23320153 |
op_doi |
https://doi.org/10.2307/23320153 |
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1772185127618609152 |