Consumer Habits of Local Food : Perspectives from Northern Sweden
International studies are dealing with the promotion of sustainable food systems more frequently. Additionally, places of purchase and sharing in the choice of food to be consumed have become a network system for families. The aim of this work is to analyse the preferences of Swedish consumers for l...
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Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism
2019
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-37804 https://doi.org/10.3390/su11236715 |
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ftmittuniv:oai:DiVA.org:miun-37804 2023-05-15T17:45:08+02:00 Consumer Habits of Local Food : Perspectives from Northern Sweden Nicolosi, Agata Laganà, Valentina Rosa Laven, Daniel Marcianò, Claudio Skoglund, Wilhelm 2019 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-37804 https://doi.org/10.3390/su11236715 eng eng Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism Mediterranean University of Reggio Calabria, Italy Sustainability, 2019, 11:23, orcid:0000-0003-3887-681X http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-37804 doi:10.3390/su11236715 ISI:000508186400187 Scopus 2-s2.0-85076683455 info:eu-repo/semantics/openAccess consumer habits food markets local cheese social network analysis (SNA) multiple correspondence analysis (MCA) Business Administration Företagsekonomi Food Science Livsmedelsvetenskap Article in journal info:eu-repo/semantics/article text 2019 ftmittuniv https://doi.org/10.3390/su11236715 2023-04-07T06:12:16Z International studies are dealing with the promotion of sustainable food systems more frequently. Additionally, places of purchase and sharing in the choice of food to be consumed have become a network system for families. The aim of this work is to analyse the preferences of Swedish consumers for local/artisanal cheeses and the purchase motivations that guide their choices. We also studied the role played by consumers’ favourite shopping locations (retail store, hypermarket, city market, supply chain). On the one hand, we examined the attractiveness and the power exercised by the various stores and on the other hand, we viewed the consumer in relation to the frequency of purchase, and the confidence with the sales points. We interviewed 200 people in the city of Östersund, highlighting habits, consumption preferences and reasons for purchasing. A multiple correspondence analysis explores the reasons behind the purchase preferences of the local ‘Källarlagrad getost’ artisan cheese from the Slow Food brand. The representations of social network analysis are used to show the complex articulations that influence the choices of consumers in terms of type of cheese purchased/consumed and places of purchase/consumption. The results showed that Swedish consumers, in the purchase of cheeses, have a loyalty point at the point of sale, follow the advice of the seller and are attentive to the reputation of the product. Those who buy Källarlagrad getost are sensitive to safety, appreciate artisan cheeses and choose them for their versatility, have a strong connection with the territory and wish to contribute to supporting the local economy. Knowing these characteristics and preferences of Swedish consumers living in a city in the north of the country is important for marketing activities and for promoting tourism and sustainable gastronomy. Article in Journal/Newspaper Northern Sweden Mid Sweden University: Publications (DiVA) Sustainability 11 23 6715 |
institution |
Open Polar |
collection |
Mid Sweden University: Publications (DiVA) |
op_collection_id |
ftmittuniv |
language |
English |
topic |
consumer habits food markets local cheese social network analysis (SNA) multiple correspondence analysis (MCA) Business Administration Företagsekonomi Food Science Livsmedelsvetenskap |
spellingShingle |
consumer habits food markets local cheese social network analysis (SNA) multiple correspondence analysis (MCA) Business Administration Företagsekonomi Food Science Livsmedelsvetenskap Nicolosi, Agata Laganà, Valentina Rosa Laven, Daniel Marcianò, Claudio Skoglund, Wilhelm Consumer Habits of Local Food : Perspectives from Northern Sweden |
topic_facet |
consumer habits food markets local cheese social network analysis (SNA) multiple correspondence analysis (MCA) Business Administration Företagsekonomi Food Science Livsmedelsvetenskap |
description |
International studies are dealing with the promotion of sustainable food systems more frequently. Additionally, places of purchase and sharing in the choice of food to be consumed have become a network system for families. The aim of this work is to analyse the preferences of Swedish consumers for local/artisanal cheeses and the purchase motivations that guide their choices. We also studied the role played by consumers’ favourite shopping locations (retail store, hypermarket, city market, supply chain). On the one hand, we examined the attractiveness and the power exercised by the various stores and on the other hand, we viewed the consumer in relation to the frequency of purchase, and the confidence with the sales points. We interviewed 200 people in the city of Östersund, highlighting habits, consumption preferences and reasons for purchasing. A multiple correspondence analysis explores the reasons behind the purchase preferences of the local ‘Källarlagrad getost’ artisan cheese from the Slow Food brand. The representations of social network analysis are used to show the complex articulations that influence the choices of consumers in terms of type of cheese purchased/consumed and places of purchase/consumption. The results showed that Swedish consumers, in the purchase of cheeses, have a loyalty point at the point of sale, follow the advice of the seller and are attentive to the reputation of the product. Those who buy Källarlagrad getost are sensitive to safety, appreciate artisan cheeses and choose them for their versatility, have a strong connection with the territory and wish to contribute to supporting the local economy. Knowing these characteristics and preferences of Swedish consumers living in a city in the north of the country is important for marketing activities and for promoting tourism and sustainable gastronomy. |
format |
Article in Journal/Newspaper |
author |
Nicolosi, Agata Laganà, Valentina Rosa Laven, Daniel Marcianò, Claudio Skoglund, Wilhelm |
author_facet |
Nicolosi, Agata Laganà, Valentina Rosa Laven, Daniel Marcianò, Claudio Skoglund, Wilhelm |
author_sort |
Nicolosi, Agata |
title |
Consumer Habits of Local Food : Perspectives from Northern Sweden |
title_short |
Consumer Habits of Local Food : Perspectives from Northern Sweden |
title_full |
Consumer Habits of Local Food : Perspectives from Northern Sweden |
title_fullStr |
Consumer Habits of Local Food : Perspectives from Northern Sweden |
title_full_unstemmed |
Consumer Habits of Local Food : Perspectives from Northern Sweden |
title_sort |
consumer habits of local food : perspectives from northern sweden |
publisher |
Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism |
publishDate |
2019 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-37804 https://doi.org/10.3390/su11236715 |
genre |
Northern Sweden |
genre_facet |
Northern Sweden |
op_relation |
Sustainability, 2019, 11:23, orcid:0000-0003-3887-681X http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-37804 doi:10.3390/su11236715 ISI:000508186400187 Scopus 2-s2.0-85076683455 |
op_rights |
info:eu-repo/semantics/openAccess |
op_doi |
https://doi.org/10.3390/su11236715 |
container_title |
Sustainability |
container_volume |
11 |
container_issue |
23 |
container_start_page |
6715 |
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1766147915354472448 |