Legrow, Christine. Interview about Christine's knitting business Spindrift.

• Main Author: Jarvis, Dale
• Other Authors: Legrow, Christine.
• Format: Audio
• Language: English
• Published: 2018
• Subjects: Work; Folk art; Crafts; Businesses; Newfoundland
• Online Access: http://collections.mun.ca/cdm/ref/collection/ich_crafts/id/1795

Dale Jarvis of the Heritage Newfoundland and Labrador interviews Janet Peter about how she became a maker-artist, her start in the craft industry and the support of the Craft Council of Newfoundland and Labrador, and the evolution of her work and business. Starting a business; Knitters Anonymous progression to Spindrift; 2:10 - knitting market and consumers; importance of knitwear; 4:40 - preserving knitting patterns; learning to knit in school and watching family; 6:50 - designing patterns; 7:32- trigger mitts; knitted socks during the great war; learning to knit trigger mitts; operation homespun; 11:10 - adapting the trigger mitt pattern to fit a woman’s hand; adding different designs to the front of mittens; 13:25 - new pattern book; meeting Shirley Scott; pattern packages; developing, printing, and launching Saltwater Mittens; 22:25 - market customer base; response from customers; most popular pattern; 25:35 - traditional and invented motifs; diamonds found in architecture; traditional decorations on Newfoundland mittens; connection to European mittens; 30:02 - regional variation in knitting and pattern names; retail management; impact of business experience on knitting; father’s painting business; 35:05 - budgeting and working as buyer with Ayre’s & Sons Ltd; store manager at Walmart; 36:58 - shift to knitting full time; marketing; 39:37 - knitting trends; recreational and business knitting; size of Spindrift as a company; percentage of sales in patterns and knitted products; growth in consumer market for patterns; 44:02 - Ravelry; intellectual property and copyright in patterns; sharing patterns online; 48:42 - finished products vs patterns; Spindrift contracts; 50:05 - small business advice; good business ethics and pricing; social media; logo.