Applying social science methods to visitor research in Terra Nova National Park
Canada's national parks are mandated to protect both the natural and cultural significance of the unique places they represent. Each national park is required to evaluate the outcomes of their external communications strategies. Social science research methods were applied to the evaluation of...
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Memorial University of Newfoundland
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ftmemorialuniv:oai:research.library.mun.ca:9491 2023-10-01T03:57:37+02:00 Applying social science methods to visitor research in Terra Nova National Park Pitcher, Jill Cicely Ann 2011 application/pdf https://research.library.mun.ca/9491/ https://research.library.mun.ca/9491/1/Pitcher_JillCicelyAnn.pdf en eng Memorial University of Newfoundland https://research.library.mun.ca/9491/1/Pitcher_JillCicelyAnn.pdf Pitcher, Jill Cicely Ann <https://research.library.mun.ca/view/creator_az/Pitcher=3AJill_Cicely_Ann=3A=3A.html> (2011) Applying social science methods to visitor research in Terra Nova National Park. Masters thesis, Memorial University of Newfoundland. thesis_license Thesis NonPeerReviewed 2011 ftmemorialuniv 2023-09-03T06:47:25Z Canada's national parks are mandated to protect both the natural and cultural significance of the unique places they represent. Each national park is required to evaluate the outcomes of their external communications strategies. Social science research methods were applied to the evaluation of park communications to key audiences in Terra Nova National Park (TNNP), Newfoundland. Data collected through a questionnaire were used to measure the effectiveness of the parks communications to its two critical audiences: visitors and community residents. Data were analyzed relating to the understanding of the three main interpretative themes of the park: Canada's national park system, local issues in TNNP and ecological issues in TNNP. Research results indicate that visitors are more likely to avail of the parks educational programming than community residents and that community resident believe the experiences offered in national parks can be found elsewhere. Visitors demonstrated significantly more positive attitudes towards national parks and TNNP, although both audiences demonstrated a generally positive attitude. Visitors also demonstrated consistently higher levels of knowledge than community residents although knowledge of ecological issues was weak among both groups. The values exhibited do suggest that national parks are perceived to be of great benefit to both key audiences. Thesis Newfoundland Memorial University of Newfoundland: Research Repository |
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Canada's national parks are mandated to protect both the natural and cultural significance of the unique places they represent. Each national park is required to evaluate the outcomes of their external communications strategies. Social science research methods were applied to the evaluation of park communications to key audiences in Terra Nova National Park (TNNP), Newfoundland. Data collected through a questionnaire were used to measure the effectiveness of the parks communications to its two critical audiences: visitors and community residents. Data were analyzed relating to the understanding of the three main interpretative themes of the park: Canada's national park system, local issues in TNNP and ecological issues in TNNP. Research results indicate that visitors are more likely to avail of the parks educational programming than community residents and that community resident believe the experiences offered in national parks can be found elsewhere. Visitors demonstrated significantly more positive attitudes towards national parks and TNNP, although both audiences demonstrated a generally positive attitude. Visitors also demonstrated consistently higher levels of knowledge than community residents although knowledge of ecological issues was weak among both groups. The values exhibited do suggest that national parks are perceived to be of great benefit to both key audiences. |
format |
Thesis |
author |
Pitcher, Jill Cicely Ann |
spellingShingle |
Pitcher, Jill Cicely Ann Applying social science methods to visitor research in Terra Nova National Park |
author_facet |
Pitcher, Jill Cicely Ann |
author_sort |
Pitcher, Jill Cicely Ann |
title |
Applying social science methods to visitor research in Terra Nova National Park |
title_short |
Applying social science methods to visitor research in Terra Nova National Park |
title_full |
Applying social science methods to visitor research in Terra Nova National Park |
title_fullStr |
Applying social science methods to visitor research in Terra Nova National Park |
title_full_unstemmed |
Applying social science methods to visitor research in Terra Nova National Park |
title_sort |
applying social science methods to visitor research in terra nova national park |
publisher |
Memorial University of Newfoundland |
publishDate |
2011 |
url |
https://research.library.mun.ca/9491/ https://research.library.mun.ca/9491/1/Pitcher_JillCicelyAnn.pdf |
genre |
Newfoundland |
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Newfoundland |
op_relation |
https://research.library.mun.ca/9491/1/Pitcher_JillCicelyAnn.pdf Pitcher, Jill Cicely Ann <https://research.library.mun.ca/view/creator_az/Pitcher=3AJill_Cicely_Ann=3A=3A.html> (2011) Applying social science methods to visitor research in Terra Nova National Park. Masters thesis, Memorial University of Newfoundland. |
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1778529392157261824 |