A 'new' Newfoundland and Labrador sustainable tourism vision
In an attempt to promote sustainable tourism in Newfoundland and Labrador (Canada), leaders from the Department of Tourism, Culture and Recreation and Hospitality Newfoundland and Labrador came together in 2006 to form a vision steering committee. Their efforts culminated in the release of a vision...
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ftmemorialuniv:oai:research.library.mun.ca:8303 2023-10-01T03:57:33+02:00 A 'new' Newfoundland and Labrador sustainable tourism vision Kennedy, Darrell Calvin 2014-05 application/pdf https://research.library.mun.ca/8303/ https://research.library.mun.ca/8303/1/thesis.pdf en eng Memorial University of Newfoundland https://research.library.mun.ca/8303/1/thesis.pdf Kennedy, Darrell Calvin <https://research.library.mun.ca/view/creator_az/Kennedy=3ADarrell_Calvin=3A=3A.html> (2014) A 'new' Newfoundland and Labrador sustainable tourism vision. Masters thesis, Memorial University of Newfoundland. thesis_license Thesis NonPeerReviewed 2014 ftmemorialuniv 2023-09-03T06:46:51Z In an attempt to promote sustainable tourism in Newfoundland and Labrador (Canada), leaders from the Department of Tourism, Culture and Recreation and Hospitality Newfoundland and Labrador came together in 2006 to form a vision steering committee. Their efforts culminated in the release of a vision paper entitled “Uncommon Potential” in February 2009, which outlined overarching goals for tourism development in the province and created a high level of expectation for numerous tourism stakeholders. While the vision may be well articulated, the document lacks strategies about how to achieve them, raising some questions whether the goals will be realized. This thesis thus aims to illuminate what could cause some of its goals to fall short of expectations and what possibilities exist for the province to increase its potential to realize the vision. The study draws from the interactive governance perspective, which posits that what occurred before and during the development stages (or ‘step zero’) and what values, images and principles underlie such a vision play key roles in the implementation. Through interviews with key informants and document analysis, the study reveals some missteps in the vision’s development process, including lack of representation of key stakeholder groups such as volunteer organizations. Meanwhile, although Uncommon Potential reflected values, images and principles that key tourism stakeholders shared, some concerns were expressed about the absence of values like honesty and principles related to environmental health in the document. On the whole, the thesis brings, through these findings, further clarity to what the vision entails and also provides insights about the priorities and aspirations of the province’s tourism sector. Thesis Newfoundland Memorial University of Newfoundland: Research Repository Canada Newfoundland |
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Memorial University of Newfoundland: Research Repository |
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In an attempt to promote sustainable tourism in Newfoundland and Labrador (Canada), leaders from the Department of Tourism, Culture and Recreation and Hospitality Newfoundland and Labrador came together in 2006 to form a vision steering committee. Their efforts culminated in the release of a vision paper entitled “Uncommon Potential” in February 2009, which outlined overarching goals for tourism development in the province and created a high level of expectation for numerous tourism stakeholders. While the vision may be well articulated, the document lacks strategies about how to achieve them, raising some questions whether the goals will be realized. This thesis thus aims to illuminate what could cause some of its goals to fall short of expectations and what possibilities exist for the province to increase its potential to realize the vision. The study draws from the interactive governance perspective, which posits that what occurred before and during the development stages (or ‘step zero’) and what values, images and principles underlie such a vision play key roles in the implementation. Through interviews with key informants and document analysis, the study reveals some missteps in the vision’s development process, including lack of representation of key stakeholder groups such as volunteer organizations. Meanwhile, although Uncommon Potential reflected values, images and principles that key tourism stakeholders shared, some concerns were expressed about the absence of values like honesty and principles related to environmental health in the document. On the whole, the thesis brings, through these findings, further clarity to what the vision entails and also provides insights about the priorities and aspirations of the province’s tourism sector. |
format |
Thesis |
author |
Kennedy, Darrell Calvin |
spellingShingle |
Kennedy, Darrell Calvin A 'new' Newfoundland and Labrador sustainable tourism vision |
author_facet |
Kennedy, Darrell Calvin |
author_sort |
Kennedy, Darrell Calvin |
title |
A 'new' Newfoundland and Labrador sustainable tourism vision |
title_short |
A 'new' Newfoundland and Labrador sustainable tourism vision |
title_full |
A 'new' Newfoundland and Labrador sustainable tourism vision |
title_fullStr |
A 'new' Newfoundland and Labrador sustainable tourism vision |
title_full_unstemmed |
A 'new' Newfoundland and Labrador sustainable tourism vision |
title_sort |
'new' newfoundland and labrador sustainable tourism vision |
publisher |
Memorial University of Newfoundland |
publishDate |
2014 |
url |
https://research.library.mun.ca/8303/ https://research.library.mun.ca/8303/1/thesis.pdf |
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Canada Newfoundland |
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Canada Newfoundland |
genre |
Newfoundland |
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Newfoundland |
op_relation |
https://research.library.mun.ca/8303/1/thesis.pdf Kennedy, Darrell Calvin <https://research.library.mun.ca/view/creator_az/Kennedy=3ADarrell_Calvin=3A=3A.html> (2014) A 'new' Newfoundland and Labrador sustainable tourism vision. Masters thesis, Memorial University of Newfoundland. |
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