A Study Evaluating Consumer Motivations, Perceptions, and Responses to Direct-to-Consumer Canine Genetic Test Results
Direct-to-consumer genetic services allow companion animal guardians to purchase a DNA test and receive detailed results about their pet’s ancestry, health, and traits results. In collaboration with Wisdom Panel, we present novel findings about consumer motivations, perceptions, and responses to the...
Published in: | Animals |
---|---|
Main Authors: | , |
Format: | Text |
Language: | English |
Published: |
Multidisciplinary Digital Publishing Institute
2022
|
Subjects: | |
Online Access: | https://doi.org/10.3390/ani12233360 |
id |
ftmdpi:oai:mdpi.com:/2076-2615/12/23/3360/ |
---|---|
record_format |
openpolar |
spelling |
ftmdpi:oai:mdpi.com:/2076-2615/12/23/3360/ 2023-08-20T04:05:48+02:00 A Study Evaluating Consumer Motivations, Perceptions, and Responses to Direct-to-Consumer Canine Genetic Test Results Nikki E. Bennett Peter B. Gray agris 2022-11-30 application/pdf https://doi.org/10.3390/ani12233360 EN eng Multidisciplinary Digital Publishing Institute Companion Animals https://dx.doi.org/10.3390/ani12233360 https://creativecommons.org/licenses/by/4.0/ Animals; Volume 12; Issue 23; Pages: 3360 Canis lupus familiaris human-dog bond direct-to-consumer model personal genomic services anthrozoology identity construction breed options theory Text 2022 ftmdpi https://doi.org/10.3390/ani12233360 2023-08-01T07:34:41Z Direct-to-consumer genetic services allow companion animal guardians to purchase a DNA test and receive detailed results about their pet’s ancestry, health, and traits results. In collaboration with Wisdom Panel, we present novel findings about consumer motivations, perceptions, and responses to their use of canine genomic services. Wisdom Panel customers were invited to complete an online survey anonymously in which they were asked about their reasons for using a genetic test for their dog, how they perceived the test’s results, and how they responded to the results they received. Participant data revealed most utilized a test that provided more ancestry/breed results (75.9%) as compared to health-related results. The majority of participants perceived the breed test results as accurate (52.0% strongly agree, 27.6% somewhat agree) and the genetic services provided as having great value (49.6% strongly agree, 32.7% somewhat agreed). In responding to their dog’s results, participants indicated they shared the information with family (88.1%) and friends (84.2%). Collectively, our study indicates consumers are more focused on their dog’s ancestry than other test results. Using these findings and previous literature on human direct-to-consumer genetic testing, human–animal dyads, and identity construction, we consider the possibility of “breed options theory” and future areas of research. Text Canis lupus MDPI Open Access Publishing Animals 12 23 3360 |
institution |
Open Polar |
collection |
MDPI Open Access Publishing |
op_collection_id |
ftmdpi |
language |
English |
topic |
Canis lupus familiaris human-dog bond direct-to-consumer model personal genomic services anthrozoology identity construction breed options theory |
spellingShingle |
Canis lupus familiaris human-dog bond direct-to-consumer model personal genomic services anthrozoology identity construction breed options theory Nikki E. Bennett Peter B. Gray A Study Evaluating Consumer Motivations, Perceptions, and Responses to Direct-to-Consumer Canine Genetic Test Results |
topic_facet |
Canis lupus familiaris human-dog bond direct-to-consumer model personal genomic services anthrozoology identity construction breed options theory |
description |
Direct-to-consumer genetic services allow companion animal guardians to purchase a DNA test and receive detailed results about their pet’s ancestry, health, and traits results. In collaboration with Wisdom Panel, we present novel findings about consumer motivations, perceptions, and responses to their use of canine genomic services. Wisdom Panel customers were invited to complete an online survey anonymously in which they were asked about their reasons for using a genetic test for their dog, how they perceived the test’s results, and how they responded to the results they received. Participant data revealed most utilized a test that provided more ancestry/breed results (75.9%) as compared to health-related results. The majority of participants perceived the breed test results as accurate (52.0% strongly agree, 27.6% somewhat agree) and the genetic services provided as having great value (49.6% strongly agree, 32.7% somewhat agreed). In responding to their dog’s results, participants indicated they shared the information with family (88.1%) and friends (84.2%). Collectively, our study indicates consumers are more focused on their dog’s ancestry than other test results. Using these findings and previous literature on human direct-to-consumer genetic testing, human–animal dyads, and identity construction, we consider the possibility of “breed options theory” and future areas of research. |
format |
Text |
author |
Nikki E. Bennett Peter B. Gray |
author_facet |
Nikki E. Bennett Peter B. Gray |
author_sort |
Nikki E. Bennett |
title |
A Study Evaluating Consumer Motivations, Perceptions, and Responses to Direct-to-Consumer Canine Genetic Test Results |
title_short |
A Study Evaluating Consumer Motivations, Perceptions, and Responses to Direct-to-Consumer Canine Genetic Test Results |
title_full |
A Study Evaluating Consumer Motivations, Perceptions, and Responses to Direct-to-Consumer Canine Genetic Test Results |
title_fullStr |
A Study Evaluating Consumer Motivations, Perceptions, and Responses to Direct-to-Consumer Canine Genetic Test Results |
title_full_unstemmed |
A Study Evaluating Consumer Motivations, Perceptions, and Responses to Direct-to-Consumer Canine Genetic Test Results |
title_sort |
study evaluating consumer motivations, perceptions, and responses to direct-to-consumer canine genetic test results |
publisher |
Multidisciplinary Digital Publishing Institute |
publishDate |
2022 |
url |
https://doi.org/10.3390/ani12233360 |
op_coverage |
agris |
genre |
Canis lupus |
genre_facet |
Canis lupus |
op_source |
Animals; Volume 12; Issue 23; Pages: 3360 |
op_relation |
Companion Animals https://dx.doi.org/10.3390/ani12233360 |
op_rights |
https://creativecommons.org/licenses/by/4.0/ |
op_doi |
https://doi.org/10.3390/ani12233360 |
container_title |
Animals |
container_volume |
12 |
container_issue |
23 |
container_start_page |
3360 |
_version_ |
1774716542673485824 |