Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior
Based on the ‘Inclusion Model of Environmental Concern’, we tested whether daily messaging intervention increases participants’ pro-environmental behavior (PEB). In a two (time: pre vs. post, repeated measure) × three (condition: egoistic appeals, ecological appeals, control group) experimental desi...
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ftmdpi:oai:mdpi.com:/2071-1050/12/23/10064/ 2023-08-20T04:04:33+02:00 Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior Jana Sophie Kesenheimer Tobias Greitemeyer agris 2020-12-02 application/pdf https://doi.org/10.3390/su122310064 EN eng Multidisciplinary Digital Publishing Institute Psychology of Sustainability and Sustainable Development https://dx.doi.org/10.3390/su122310064 https://creativecommons.org/licenses/by/4.0/ Sustainability; Volume 12; Issue 23; Pages: 10064 pro-environmental behavior intervention persuasion Text 2020 ftmdpi https://doi.org/10.3390/su122310064 2023-08-01T00:34:44Z Based on the ‘Inclusion Model of Environmental Concern’, we tested whether daily messaging intervention increases participants’ pro-environmental behavior (PEB). In a two (time: pre vs. post, repeated measure) × three (condition: egoistic appeals, ecological appeals, control group) experimental design, two hundred and eighteen individuals received either daily messages containing egoistic appeals for action to prevent climate change (e.g., preventing personal consequences of released diseases in melting arctic ice), ecological appeals (e.g., ecological consequences of melting glaciers), or no messages (control). PEB was assessed via self-reports and donations to an environmental organization. Neither of the appeals had an effect on the two dependent measures. Irrespective of experimental conditions, self-reported PEB was higher in the post- compared with the pre-test. Overall, the present results do not provide support for the effectiveness of a daily messaging technique. Instead, it appears that ‘being observed’ is the more effective ‘intervention’. Implications for how to foster PEB are discussed. Text Arctic Climate change MDPI Open Access Publishing Arctic Sustainability 12 23 10064 |
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MDPI Open Access Publishing |
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ftmdpi |
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English |
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pro-environmental behavior intervention persuasion |
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pro-environmental behavior intervention persuasion Jana Sophie Kesenheimer Tobias Greitemeyer Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior |
topic_facet |
pro-environmental behavior intervention persuasion |
description |
Based on the ‘Inclusion Model of Environmental Concern’, we tested whether daily messaging intervention increases participants’ pro-environmental behavior (PEB). In a two (time: pre vs. post, repeated measure) × three (condition: egoistic appeals, ecological appeals, control group) experimental design, two hundred and eighteen individuals received either daily messages containing egoistic appeals for action to prevent climate change (e.g., preventing personal consequences of released diseases in melting arctic ice), ecological appeals (e.g., ecological consequences of melting glaciers), or no messages (control). PEB was assessed via self-reports and donations to an environmental organization. Neither of the appeals had an effect on the two dependent measures. Irrespective of experimental conditions, self-reported PEB was higher in the post- compared with the pre-test. Overall, the present results do not provide support for the effectiveness of a daily messaging technique. Instead, it appears that ‘being observed’ is the more effective ‘intervention’. Implications for how to foster PEB are discussed. |
format |
Text |
author |
Jana Sophie Kesenheimer Tobias Greitemeyer |
author_facet |
Jana Sophie Kesenheimer Tobias Greitemeyer |
author_sort |
Jana Sophie Kesenheimer |
title |
Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior |
title_short |
Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior |
title_full |
Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior |
title_fullStr |
Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior |
title_full_unstemmed |
Ego or Eco? Neither Ecological nor Egoistic Appeals of Persuasive Climate Change Messages Impacted Pro-Environmental Behavior |
title_sort |
ego or eco? neither ecological nor egoistic appeals of persuasive climate change messages impacted pro-environmental behavior |
publisher |
Multidisciplinary Digital Publishing Institute |
publishDate |
2020 |
url |
https://doi.org/10.3390/su122310064 |
op_coverage |
agris |
geographic |
Arctic |
geographic_facet |
Arctic |
genre |
Arctic Climate change |
genre_facet |
Arctic Climate change |
op_source |
Sustainability; Volume 12; Issue 23; Pages: 10064 |
op_relation |
Psychology of Sustainability and Sustainable Development https://dx.doi.org/10.3390/su122310064 |
op_rights |
https://creativecommons.org/licenses/by/4.0/ |
op_doi |
https://doi.org/10.3390/su122310064 |
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Sustainability |
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12 |
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23 |
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10064 |
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