Consumer Habits of Local Food: Perspectives from Northern Sweden
International studies are dealing with the promotion of sustainable food systems more frequently. Additionally, places of purchase and sharing in the choice of food to be consumed have become a network system for families. The aim of this work is to analyse the preferences of Swedish consumers for l...
Published in: | Sustainability |
---|---|
Main Authors: | , , , , |
Format: | Text |
Language: | English |
Published: |
Multidisciplinary Digital Publishing Institute
2019
|
Subjects: | |
Online Access: | https://doi.org/10.3390/su11236715 |
id |
ftmdpi:oai:mdpi.com:/2071-1050/11/23/6715/ |
---|---|
record_format |
openpolar |
spelling |
ftmdpi:oai:mdpi.com:/2071-1050/11/23/6715/ 2023-08-20T04:08:47+02:00 Consumer Habits of Local Food: Perspectives from Northern Sweden Agata Nicolosi Valentina Rosa Laganà Daniel Laven Claudio Marcianò Wilhelm Skoglund agris 2019-11-27 application/pdf https://doi.org/10.3390/su11236715 EN eng Multidisciplinary Digital Publishing Institute Sustainable Food https://dx.doi.org/10.3390/su11236715 https://creativecommons.org/licenses/by/4.0/ Sustainability; Volume 11; Issue 23; Pages: 6715 consumer habits food markets local cheese social network analysis (SNA) multiple correspondence analysis (MCA) Text 2019 ftmdpi https://doi.org/10.3390/su11236715 2023-07-31T22:50:09Z International studies are dealing with the promotion of sustainable food systems more frequently. Additionally, places of purchase and sharing in the choice of food to be consumed have become a network system for families. The aim of this work is to analyse the preferences of Swedish consumers for local/artisanal cheeses and the purchase motivations that guide their choices. We also studied the role played by consumers’ favourite shopping locations (retail store, hypermarket, city market, supply chain). On the one hand, we examined the attractiveness and the power exercised by the various stores and on the other hand, we viewed the consumer in relation to the frequency of purchase, and the confidence with the sales points. We interviewed 200 people in the city of Östersund, highlighting habits, consumption preferences and reasons for purchasing. A multiple correspondence analysis explores the reasons behind the purchase preferences of the local ‘Källarlagrad getost’ artisan cheese from the Slow Food brand. The representations of social network analysis are used to show the complex articulations that influence the choices of consumers in terms of type of cheese purchased/consumed and places of purchase/consumption. The results showed that Swedish consumers, in the purchase of cheeses, have a loyalty point at the point of sale, follow the advice of the seller and are attentive to the reputation of the product. Those who buy Källarlagrad getost are sensitive to safety, appreciate artisan cheeses and choose them for their versatility, have a strong connection with the territory and wish to contribute to supporting the local economy. Knowing these characteristics and preferences of Swedish consumers living in a city in the north of the country is important for marketing activities and for promoting tourism and sustainable gastronomy. Text Northern Sweden MDPI Open Access Publishing Sustainability 11 23 6715 |
institution |
Open Polar |
collection |
MDPI Open Access Publishing |
op_collection_id |
ftmdpi |
language |
English |
topic |
consumer habits food markets local cheese social network analysis (SNA) multiple correspondence analysis (MCA) |
spellingShingle |
consumer habits food markets local cheese social network analysis (SNA) multiple correspondence analysis (MCA) Agata Nicolosi Valentina Rosa Laganà Daniel Laven Claudio Marcianò Wilhelm Skoglund Consumer Habits of Local Food: Perspectives from Northern Sweden |
topic_facet |
consumer habits food markets local cheese social network analysis (SNA) multiple correspondence analysis (MCA) |
description |
International studies are dealing with the promotion of sustainable food systems more frequently. Additionally, places of purchase and sharing in the choice of food to be consumed have become a network system for families. The aim of this work is to analyse the preferences of Swedish consumers for local/artisanal cheeses and the purchase motivations that guide their choices. We also studied the role played by consumers’ favourite shopping locations (retail store, hypermarket, city market, supply chain). On the one hand, we examined the attractiveness and the power exercised by the various stores and on the other hand, we viewed the consumer in relation to the frequency of purchase, and the confidence with the sales points. We interviewed 200 people in the city of Östersund, highlighting habits, consumption preferences and reasons for purchasing. A multiple correspondence analysis explores the reasons behind the purchase preferences of the local ‘Källarlagrad getost’ artisan cheese from the Slow Food brand. The representations of social network analysis are used to show the complex articulations that influence the choices of consumers in terms of type of cheese purchased/consumed and places of purchase/consumption. The results showed that Swedish consumers, in the purchase of cheeses, have a loyalty point at the point of sale, follow the advice of the seller and are attentive to the reputation of the product. Those who buy Källarlagrad getost are sensitive to safety, appreciate artisan cheeses and choose them for their versatility, have a strong connection with the territory and wish to contribute to supporting the local economy. Knowing these characteristics and preferences of Swedish consumers living in a city in the north of the country is important for marketing activities and for promoting tourism and sustainable gastronomy. |
format |
Text |
author |
Agata Nicolosi Valentina Rosa Laganà Daniel Laven Claudio Marcianò Wilhelm Skoglund |
author_facet |
Agata Nicolosi Valentina Rosa Laganà Daniel Laven Claudio Marcianò Wilhelm Skoglund |
author_sort |
Agata Nicolosi |
title |
Consumer Habits of Local Food: Perspectives from Northern Sweden |
title_short |
Consumer Habits of Local Food: Perspectives from Northern Sweden |
title_full |
Consumer Habits of Local Food: Perspectives from Northern Sweden |
title_fullStr |
Consumer Habits of Local Food: Perspectives from Northern Sweden |
title_full_unstemmed |
Consumer Habits of Local Food: Perspectives from Northern Sweden |
title_sort |
consumer habits of local food: perspectives from northern sweden |
publisher |
Multidisciplinary Digital Publishing Institute |
publishDate |
2019 |
url |
https://doi.org/10.3390/su11236715 |
op_coverage |
agris |
genre |
Northern Sweden |
genre_facet |
Northern Sweden |
op_source |
Sustainability; Volume 11; Issue 23; Pages: 6715 |
op_relation |
Sustainable Food https://dx.doi.org/10.3390/su11236715 |
op_rights |
https://creativecommons.org/licenses/by/4.0/ |
op_doi |
https://doi.org/10.3390/su11236715 |
container_title |
Sustainability |
container_volume |
11 |
container_issue |
23 |
container_start_page |
6715 |
_version_ |
1774721273693208576 |