International Students' Risk Perception: Seeking and Processing of Avian Influenza Information
This study applied an audience-based approach using the risk information seeking and processing (RISP) model to overcome the problems of previous sender-oriented and atheoretical research regarding risk and crisis communication for new emerging health risks with potential pandemic character such as...
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ftmarquetteuniv:oai:epublications.marquette.edu:theses-2571 2023-06-11T04:10:23+02:00 International Students' Risk Perception: Seeking and Processing of Avian Influenza Information Boerner, Franziska U. Griffin, Robert, Wolburg, Joyce, Scotton, James 2006-10-01T07:00:00Z application/pdf https://epublications.marquette.edu/theses/1572 https://epublications.marquette.edu/context/theses/article/2571/viewcontent/boern_f_2006.pdf unknown e-Publications@Marquette https://epublications.marquette.edu/theses/1572 https://epublications.marquette.edu/context/theses/article/2571/viewcontent/boern_f_2006.pdf Master's Theses (1922-2009) Access restricted to Marquette Campus Communication Health Communication Mass Communication text 2006 ftmarquetteuniv 2023-05-08T06:56:06Z This study applied an audience-based approach using the risk information seeking and processing (RISP) model to overcome the problems of previous sender-oriented and atheoretical research regarding risk and crisis communication for new emerging health risks with potential pandemic character such as SARS and Avian Influenza. The research was conducted to determine: (1) individuals' risk motivations to seek and process information, and (2) their Avian Flu information seeking and processing behavior. The model of risk information seeking and processing (Griffin, Dunwoody, & Neuwirth, 1999) provided the theoretical framework for this study. This theoretical framework may help researchers understand the motivational factors influencing individuals seeking and processing of Avian Flu risk information. Text Avian flu Marquette University: e-Publications@Marquette |
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Marquette University: e-Publications@Marquette |
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ftmarquetteuniv |
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Communication Health Communication Mass Communication |
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Communication Health Communication Mass Communication Boerner, Franziska U. International Students' Risk Perception: Seeking and Processing of Avian Influenza Information |
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Communication Health Communication Mass Communication |
description |
This study applied an audience-based approach using the risk information seeking and processing (RISP) model to overcome the problems of previous sender-oriented and atheoretical research regarding risk and crisis communication for new emerging health risks with potential pandemic character such as SARS and Avian Influenza. The research was conducted to determine: (1) individuals' risk motivations to seek and process information, and (2) their Avian Flu information seeking and processing behavior. The model of risk information seeking and processing (Griffin, Dunwoody, & Neuwirth, 1999) provided the theoretical framework for this study. This theoretical framework may help researchers understand the motivational factors influencing individuals seeking and processing of Avian Flu risk information. |
author2 |
Griffin, Robert, Wolburg, Joyce, Scotton, James |
format |
Text |
author |
Boerner, Franziska U. |
author_facet |
Boerner, Franziska U. |
author_sort |
Boerner, Franziska U. |
title |
International Students' Risk Perception: Seeking and Processing of Avian Influenza Information |
title_short |
International Students' Risk Perception: Seeking and Processing of Avian Influenza Information |
title_full |
International Students' Risk Perception: Seeking and Processing of Avian Influenza Information |
title_fullStr |
International Students' Risk Perception: Seeking and Processing of Avian Influenza Information |
title_full_unstemmed |
International Students' Risk Perception: Seeking and Processing of Avian Influenza Information |
title_sort |
international students' risk perception: seeking and processing of avian influenza information |
publisher |
e-Publications@Marquette |
publishDate |
2006 |
url |
https://epublications.marquette.edu/theses/1572 https://epublications.marquette.edu/context/theses/article/2571/viewcontent/boern_f_2006.pdf |
genre |
Avian flu |
genre_facet |
Avian flu |
op_source |
Master's Theses (1922-2009) Access restricted to Marquette Campus |
op_relation |
https://epublications.marquette.edu/theses/1572 https://epublications.marquette.edu/context/theses/article/2571/viewcontent/boern_f_2006.pdf |
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1768384762915848192 |