The memorable souvenir-shopping experience: antecedents and outcomes
This study examines the relationship among authenticity, satisfaction, co-creation, memorable souvenir-shopping experiences, and place attachment. A post-holiday web-based survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 301 tourists was used for data analysis. The su...
Main Authors: | , , |
---|---|
Format: | Article in Journal/Newspaper |
Language: | English |
Published: |
Taylor & Francis (Routledge)
2018
|
Subjects: | |
Online Access: | https://e-space.mmu.ac.uk/629832/12/post_print.pdf |
id |
ftmanchuniv:oai:e-space.mmu.ac.uk:629832 |
---|---|
record_format |
openpolar |
spelling |
ftmanchuniv:oai:e-space.mmu.ac.uk:629832 2024-05-19T07:47:51+00:00 The memorable souvenir-shopping experience: antecedents and outcomes Sthapit, Erose Coudounaris, Dafnis N Björk, Peter 2018-09-03 text https://e-space.mmu.ac.uk/629832/12/post_print.pdf en eng Taylor & Francis (Routledge) https://e-space.mmu.ac.uk/629832/ https://www.tandfonline.com/doi/full/10.1080/02614367.2018.1519031 10.1080/02614367.2018.1519031 https://e-space.mmu.ac.uk/629832/12/post_print.pdf Sthapit, Erose </view/creators/Sthapit=3AErose=3A=3A.html> ORCID logoorcid:0000-0002-1650-3900 , Coudounaris, Dafnis N </view/creators/Coudounaris=3ADafnis_N=3A=3A.html> and Björk, Peter </view/creators/Bj=F6rk=3APeter=3A=3A.html> (2018) The memorable souvenir-shopping experience: antecedents and outcomes. Leisure Studies, 37 (5). pp. 628-643. ISSN 0261-4367 cc_by_nc_4 info:eu-repo/semantics/openAccess Article PeerReviewed 2018 ftmanchuniv 2024-05-01T00:05:02Z This study examines the relationship among authenticity, satisfaction, co-creation, memorable souvenir-shopping experiences, and place attachment. A post-holiday web-based survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 301 tourists was used for data analysis. The survey results show that satisfaction and co-creation during onsite souvenir shopping at a tourism destination create memorable souvenir shopping experiences, and that such memories enhance tourists’ feelings of attachment to the destination. The implications for retail management are that souvenir vendors should offer a large assortment of souvenirs to suit tourists’ individual tastes. Souvenir retailers can enhance customer satisfaction through taking such steps as training personnel on customer shopping satisfaction, extending operating hours, broadening the accepted means of payment, and improving the quality and display of products as well as the external appearance of their shops. Additionally, souvenir retailers should interact with customers and engage in onsite co-creation to arouse interest and attention. Article in Journal/Newspaper Rovaniemi eSpace - Manchester Metropolitan University's Research Repository |
institution |
Open Polar |
collection |
eSpace - Manchester Metropolitan University's Research Repository |
op_collection_id |
ftmanchuniv |
language |
English |
description |
This study examines the relationship among authenticity, satisfaction, co-creation, memorable souvenir-shopping experiences, and place attachment. A post-holiday web-based survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 301 tourists was used for data analysis. The survey results show that satisfaction and co-creation during onsite souvenir shopping at a tourism destination create memorable souvenir shopping experiences, and that such memories enhance tourists’ feelings of attachment to the destination. The implications for retail management are that souvenir vendors should offer a large assortment of souvenirs to suit tourists’ individual tastes. Souvenir retailers can enhance customer satisfaction through taking such steps as training personnel on customer shopping satisfaction, extending operating hours, broadening the accepted means of payment, and improving the quality and display of products as well as the external appearance of their shops. Additionally, souvenir retailers should interact with customers and engage in onsite co-creation to arouse interest and attention. |
format |
Article in Journal/Newspaper |
author |
Sthapit, Erose Coudounaris, Dafnis N Björk, Peter |
spellingShingle |
Sthapit, Erose Coudounaris, Dafnis N Björk, Peter The memorable souvenir-shopping experience: antecedents and outcomes |
author_facet |
Sthapit, Erose Coudounaris, Dafnis N Björk, Peter |
author_sort |
Sthapit, Erose |
title |
The memorable souvenir-shopping experience: antecedents and outcomes |
title_short |
The memorable souvenir-shopping experience: antecedents and outcomes |
title_full |
The memorable souvenir-shopping experience: antecedents and outcomes |
title_fullStr |
The memorable souvenir-shopping experience: antecedents and outcomes |
title_full_unstemmed |
The memorable souvenir-shopping experience: antecedents and outcomes |
title_sort |
memorable souvenir-shopping experience: antecedents and outcomes |
publisher |
Taylor & Francis (Routledge) |
publishDate |
2018 |
url |
https://e-space.mmu.ac.uk/629832/12/post_print.pdf |
genre |
Rovaniemi |
genre_facet |
Rovaniemi |
op_relation |
https://e-space.mmu.ac.uk/629832/ https://www.tandfonline.com/doi/full/10.1080/02614367.2018.1519031 10.1080/02614367.2018.1519031 https://e-space.mmu.ac.uk/629832/12/post_print.pdf Sthapit, Erose </view/creators/Sthapit=3AErose=3A=3A.html> ORCID logoorcid:0000-0002-1650-3900 , Coudounaris, Dafnis N </view/creators/Coudounaris=3ADafnis_N=3A=3A.html> and Björk, Peter </view/creators/Bj=F6rk=3APeter=3A=3A.html> (2018) The memorable souvenir-shopping experience: antecedents and outcomes. Leisure Studies, 37 (5). pp. 628-643. ISSN 0261-4367 |
op_rights |
cc_by_nc_4 info:eu-repo/semantics/openAccess |
_version_ |
1799488329361653760 |