The memorable souvenir-shopping experience: antecedents and outcomes

This study examines the relationship among authenticity, satisfaction, co-creation, memorable souvenir-shopping experiences, and place attachment. A post-holiday web-based survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 301 tourists was used for data analysis. The su...

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Main Authors: Sthapit, Erose, Coudounaris, Dafnis N, Björk, Peter
Format: Article in Journal/Newspaper
Language:English
Published: Taylor & Francis (Routledge) 2018
Subjects:
Online Access:https://e-space.mmu.ac.uk/629832/12/post_print.pdf
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spelling ftmanchuniv:oai:e-space.mmu.ac.uk:629832 2024-05-19T07:47:51+00:00 The memorable souvenir-shopping experience: antecedents and outcomes Sthapit, Erose Coudounaris, Dafnis N Björk, Peter 2018-09-03 text https://e-space.mmu.ac.uk/629832/12/post_print.pdf en eng Taylor & Francis (Routledge) https://e-space.mmu.ac.uk/629832/ https://www.tandfonline.com/doi/full/10.1080/02614367.2018.1519031 10.1080/02614367.2018.1519031 https://e-space.mmu.ac.uk/629832/12/post_print.pdf Sthapit, Erose </view/creators/Sthapit=3AErose=3A=3A.html> ORCID logoorcid:0000-0002-1650-3900 , Coudounaris, Dafnis N </view/creators/Coudounaris=3ADafnis_N=3A=3A.html> and Björk, Peter </view/creators/Bj=F6rk=3APeter=3A=3A.html> (2018) The memorable souvenir-shopping experience: antecedents and outcomes. Leisure Studies, 37 (5). pp. 628-643. ISSN 0261-4367 cc_by_nc_4 info:eu-repo/semantics/openAccess Article PeerReviewed 2018 ftmanchuniv 2024-05-01T00:05:02Z This study examines the relationship among authenticity, satisfaction, co-creation, memorable souvenir-shopping experiences, and place attachment. A post-holiday web-based survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 301 tourists was used for data analysis. The survey results show that satisfaction and co-creation during onsite souvenir shopping at a tourism destination create memorable souvenir shopping experiences, and that such memories enhance tourists’ feelings of attachment to the destination. The implications for retail management are that souvenir vendors should offer a large assortment of souvenirs to suit tourists’ individual tastes. Souvenir retailers can enhance customer satisfaction through taking such steps as training personnel on customer shopping satisfaction, extending operating hours, broadening the accepted means of payment, and improving the quality and display of products as well as the external appearance of their shops. Additionally, souvenir retailers should interact with customers and engage in onsite co-creation to arouse interest and attention. Article in Journal/Newspaper Rovaniemi eSpace - Manchester Metropolitan University's Research Repository
institution Open Polar
collection eSpace - Manchester Metropolitan University's Research Repository
op_collection_id ftmanchuniv
language English
description This study examines the relationship among authenticity, satisfaction, co-creation, memorable souvenir-shopping experiences, and place attachment. A post-holiday web-based survey was conducted among tourists to Rovaniemi, Finland, and a valid sample of 301 tourists was used for data analysis. The survey results show that satisfaction and co-creation during onsite souvenir shopping at a tourism destination create memorable souvenir shopping experiences, and that such memories enhance tourists’ feelings of attachment to the destination. The implications for retail management are that souvenir vendors should offer a large assortment of souvenirs to suit tourists’ individual tastes. Souvenir retailers can enhance customer satisfaction through taking such steps as training personnel on customer shopping satisfaction, extending operating hours, broadening the accepted means of payment, and improving the quality and display of products as well as the external appearance of their shops. Additionally, souvenir retailers should interact with customers and engage in onsite co-creation to arouse interest and attention.
format Article in Journal/Newspaper
author Sthapit, Erose
Coudounaris, Dafnis N
Björk, Peter
spellingShingle Sthapit, Erose
Coudounaris, Dafnis N
Björk, Peter
The memorable souvenir-shopping experience: antecedents and outcomes
author_facet Sthapit, Erose
Coudounaris, Dafnis N
Björk, Peter
author_sort Sthapit, Erose
title The memorable souvenir-shopping experience: antecedents and outcomes
title_short The memorable souvenir-shopping experience: antecedents and outcomes
title_full The memorable souvenir-shopping experience: antecedents and outcomes
title_fullStr The memorable souvenir-shopping experience: antecedents and outcomes
title_full_unstemmed The memorable souvenir-shopping experience: antecedents and outcomes
title_sort memorable souvenir-shopping experience: antecedents and outcomes
publisher Taylor & Francis (Routledge)
publishDate 2018
url https://e-space.mmu.ac.uk/629832/12/post_print.pdf
genre Rovaniemi
genre_facet Rovaniemi
op_relation https://e-space.mmu.ac.uk/629832/
https://www.tandfonline.com/doi/full/10.1080/02614367.2018.1519031
10.1080/02614367.2018.1519031
https://e-space.mmu.ac.uk/629832/12/post_print.pdf
Sthapit, Erose </view/creators/Sthapit=3AErose=3A=3A.html> ORCID logoorcid:0000-0002-1650-3900 , Coudounaris, Dafnis N </view/creators/Coudounaris=3ADafnis_N=3A=3A.html> and Björk, Peter </view/creators/Bj=F6rk=3APeter=3A=3A.html> (2018) The memorable souvenir-shopping experience: antecedents and outcomes. Leisure Studies, 37 (5). pp. 628-643. ISSN 0261-4367
op_rights cc_by_nc_4
info:eu-repo/semantics/openAccess
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