The perceived value of place brand ecosystems : An exploratory research on tourist preferences

• Main Author: Nordström, Martin
• Format: Bachelor Thesis
• Language: English
• Published: Luleå tekniska universitet, Industriell ekonomi 2022
• Subjects: Place branding; Place brand ecosystems; Tourist preferences; Tourist perceptions; Economics and Business; Ekonomi och näringsliv; Business Administration; Företagsekonomi; Arjeplog
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-91310

In the pursuit of attracting more tourists in a market where competition is growing on a global scale, place branding has become increasingly more common. An underexplored alternative within the place branding literature is place brand ecosystems, and how they can create value for both the place bra...