Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage
Kindness can strengthen your employer brand. The business environment is changing, and the value of kindness in the corporate world is garnering increased attention. Paying it forward is a way to pass acts of kindness on to others. This allows employees and business partners to go above and beyond f...
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Luleå tekniska universitet, Industriell ekonomi
2023
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-89179 https://doi.org/10.1016/j.bushor.2022.01.001 |
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ftluleatu:oai:DiVA.org:ltu-89179 2023-06-11T04:15:23+02:00 Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage Eriksson, Theresa Näppä, Anna Robertson, Jeandri 2023 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-89179 https://doi.org/10.1016/j.bushor.2022.01.001 eng eng Luleå tekniska universitet, Industriell ekonomi School of Management Studies, University of Cape Town, Cape Town, South Africa Business Horizons, 0007-6813, 2023, 66:1, s. 51-64 orcid:0000-0002-9285-397x orcid:0000-0003-3213-8314 orcid:0000-0002-3486-8292 http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-89179 doi:10.1016/j.bushor.2022.01.001 ISI:000909813300001 Scopus 2-s2.0-85140256886 info:eu-repo/semantics/openAccess Company branding Acts of kindness Paying it forward Workplace culture Business Administration Företagsekonomi Article in journal info:eu-repo/semantics/article text 2023 ftluleatu https://doi.org/10.1016/j.bushor.2022.01.001 2023-04-27T16:10:37Z Kindness can strengthen your employer brand. The business environment is changing, and the value of kindness in the corporate world is garnering increased attention. Paying it forward is a way to pass acts of kindness on to others. This allows employees and business partners to go above and beyond formal expectations that not only benefit the individuals involved but also the businesses they represent. Paying it forward can potentially create competitive advantage for firms from an employer branding perspective (to attract and retain talent) and in the broader market sense. This behavior can strengthen the employer brand in numerous and effective ways, and managers must understand, engage in, and encourage such conduct. In this article, we discuss different examples, benefits, and risks of paying kindness forward on a micro-, meso-, and macro-level. After providing this foundation, we introduce practical guidelines for managers on how to foster a paying-it-forward mindset among employees and the broader organization. The guidelines were created using insights from interviews we conducted with stakeholders in a business ecosystem in northern Sweden. Validerad;2023;Nivå 2;2023-04-20 (hanlid) Article in Journal/Newspaper Northern Sweden Luleå University of Technology Publications (DiVA) Business Horizons 66 1 51 64 |
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Open Polar |
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Luleå University of Technology Publications (DiVA) |
op_collection_id |
ftluleatu |
language |
English |
topic |
Company branding Acts of kindness Paying it forward Workplace culture Business Administration Företagsekonomi |
spellingShingle |
Company branding Acts of kindness Paying it forward Workplace culture Business Administration Företagsekonomi Eriksson, Theresa Näppä, Anna Robertson, Jeandri Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage |
topic_facet |
Company branding Acts of kindness Paying it forward Workplace culture Business Administration Företagsekonomi |
description |
Kindness can strengthen your employer brand. The business environment is changing, and the value of kindness in the corporate world is garnering increased attention. Paying it forward is a way to pass acts of kindness on to others. This allows employees and business partners to go above and beyond formal expectations that not only benefit the individuals involved but also the businesses they represent. Paying it forward can potentially create competitive advantage for firms from an employer branding perspective (to attract and retain talent) and in the broader market sense. This behavior can strengthen the employer brand in numerous and effective ways, and managers must understand, engage in, and encourage such conduct. In this article, we discuss different examples, benefits, and risks of paying kindness forward on a micro-, meso-, and macro-level. After providing this foundation, we introduce practical guidelines for managers on how to foster a paying-it-forward mindset among employees and the broader organization. The guidelines were created using insights from interviews we conducted with stakeholders in a business ecosystem in northern Sweden. Validerad;2023;Nivå 2;2023-04-20 (hanlid) |
format |
Article in Journal/Newspaper |
author |
Eriksson, Theresa Näppä, Anna Robertson, Jeandri |
author_facet |
Eriksson, Theresa Näppä, Anna Robertson, Jeandri |
author_sort |
Eriksson, Theresa |
title |
Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage |
title_short |
Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage |
title_full |
Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage |
title_fullStr |
Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage |
title_full_unstemmed |
Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage |
title_sort |
crafting a paying-it-forward mindset in business: five principles for a competitive employer branding advantage |
publisher |
Luleå tekniska universitet, Industriell ekonomi |
publishDate |
2023 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-89179 https://doi.org/10.1016/j.bushor.2022.01.001 |
genre |
Northern Sweden |
genre_facet |
Northern Sweden |
op_relation |
Business Horizons, 0007-6813, 2023, 66:1, s. 51-64 orcid:0000-0002-9285-397x orcid:0000-0003-3213-8314 orcid:0000-0002-3486-8292 http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-89179 doi:10.1016/j.bushor.2022.01.001 ISI:000909813300001 Scopus 2-s2.0-85140256886 |
op_rights |
info:eu-repo/semantics/openAccess |
op_doi |
https://doi.org/10.1016/j.bushor.2022.01.001 |
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Business Horizons |
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66 |
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1 |
container_start_page |
51 |
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64 |
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