Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company
The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. For the past couple of years, Leosol has in...
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Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle
2021
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ftluleatu:oai:DiVA.org:ltu-83074 2023-05-15T17:09:09+02:00 Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company Olsén, Emma 2021 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-83074 eng eng Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-83074 info:eu-repo/semantics/openAccess Industrial Design Engineering User-Centered Design User Interface Website Design Branding Rebranding Redesign Graphic Profile Interaction Design Teknisk Design Användarcentrerad Design Användargränssnitt Hemsidedesign Webbdesign Varumärkesdesign Grafisk Profil Interaktionsdesign Other Engineering and Technologies Annan teknik Design Student thesis info:eu-repo/semantics/bachelorThesis text 2021 ftluleatu 2022-10-25T20:57:03Z The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. For the past couple of years, Leosol has invested time and money into online advertisement. Their advertisement generates a greater visit flow onto their website; however, it rarely produces any bookings of their services. Leosol wants to increase the number of bookings done through their website. This master thesis is conducted to contribute towards Leosol’s goal regarding the online bookings. Therefore, the focus of this project has been to strengthen Leosol’s brand by exploring options for a new graphic profile and a visual brand language. These brand tools were be implemented in a new website. To achieve this, an altered version of IDEO’s Human-Centered Design process was implemented. By working close to the user, in this case, Leosol’s clients, the current issues and solutions was clarified. Throughout the process, the graphic profile and the wireframe was developed separately. In the last phase of the project, the two was combined into the final concept. The project resulted in a repositioning of Leosol’s brand, creating a new, more professional tone. The graphic profile was summarized through a poster, describing the new logotype, colours, fonts, imagery and a short description of how to apply them. This new graphic profile was applied onto the new wireframe, creating the final website. The layout of the website was developed so that the user can quickly identify Leosol’s identity and mission. By implementing a website that truly represents Leosol, there is a bigger chance that the number of bookings increase. Projektet som presenteras i den här rapporten är resultatet av ett examensarbete för Civilingenjörslinjen Teknisk Design vid Luleå Tekniska Universitet. Projektet har drivits mot och i samarbete med energiföretaget Leosol under hösten 2020. ... Bachelor Thesis Luleå Luleå Luleå University of Technology Publications (DiVA) |
institution |
Open Polar |
collection |
Luleå University of Technology Publications (DiVA) |
op_collection_id |
ftluleatu |
language |
English |
topic |
Industrial Design Engineering User-Centered Design User Interface Website Design Branding Rebranding Redesign Graphic Profile Interaction Design Teknisk Design Användarcentrerad Design Användargränssnitt Hemsidedesign Webbdesign Varumärkesdesign Grafisk Profil Interaktionsdesign Other Engineering and Technologies Annan teknik Design |
spellingShingle |
Industrial Design Engineering User-Centered Design User Interface Website Design Branding Rebranding Redesign Graphic Profile Interaction Design Teknisk Design Användarcentrerad Design Användargränssnitt Hemsidedesign Webbdesign Varumärkesdesign Grafisk Profil Interaktionsdesign Other Engineering and Technologies Annan teknik Design Olsén, Emma Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company |
topic_facet |
Industrial Design Engineering User-Centered Design User Interface Website Design Branding Rebranding Redesign Graphic Profile Interaction Design Teknisk Design Användarcentrerad Design Användargränssnitt Hemsidedesign Webbdesign Varumärkesdesign Grafisk Profil Interaktionsdesign Other Engineering and Technologies Annan teknik Design |
description |
The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. For the past couple of years, Leosol has invested time and money into online advertisement. Their advertisement generates a greater visit flow onto their website; however, it rarely produces any bookings of their services. Leosol wants to increase the number of bookings done through their website. This master thesis is conducted to contribute towards Leosol’s goal regarding the online bookings. Therefore, the focus of this project has been to strengthen Leosol’s brand by exploring options for a new graphic profile and a visual brand language. These brand tools were be implemented in a new website. To achieve this, an altered version of IDEO’s Human-Centered Design process was implemented. By working close to the user, in this case, Leosol’s clients, the current issues and solutions was clarified. Throughout the process, the graphic profile and the wireframe was developed separately. In the last phase of the project, the two was combined into the final concept. The project resulted in a repositioning of Leosol’s brand, creating a new, more professional tone. The graphic profile was summarized through a poster, describing the new logotype, colours, fonts, imagery and a short description of how to apply them. This new graphic profile was applied onto the new wireframe, creating the final website. The layout of the website was developed so that the user can quickly identify Leosol’s identity and mission. By implementing a website that truly represents Leosol, there is a bigger chance that the number of bookings increase. Projektet som presenteras i den här rapporten är resultatet av ett examensarbete för Civilingenjörslinjen Teknisk Design vid Luleå Tekniska Universitet. Projektet har drivits mot och i samarbete med energiföretaget Leosol under hösten 2020. ... |
format |
Bachelor Thesis |
author |
Olsén, Emma |
author_facet |
Olsén, Emma |
author_sort |
Olsén, Emma |
title |
Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company |
title_short |
Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company |
title_full |
Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company |
title_fullStr |
Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company |
title_full_unstemmed |
Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company |
title_sort |
redesign of a website and visual brand language : development of a new website and graphic profile for an energy efficiency company |
publisher |
Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle |
publishDate |
2021 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-83074 |
genre |
Luleå Luleå |
genre_facet |
Luleå Luleå |
op_relation |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-83074 |
op_rights |
info:eu-repo/semantics/openAccess |
_version_ |
1766065113573359616 |