Attracting Digital Native Students Through Digital Marketing
As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce...
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Format: | Bachelor Thesis |
Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2018
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70366 |