Kirunafestivalen : En omvärldsanalys- och upplevelseproduktionsbaserad konceptutveckling

• Main Authors: Hortlund, Jenny, Johansson, Frida
• Format: Bachelor Thesis
• Language: Swedish
• Published: 2013
• Subjects: Social Behaviour Law; Samhälls-; beteendevetenskap; juridik; Upplevelser; musikfestival; omvärldsanalys; konceptutveckling; Gunnar; Kiruna
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-59040

The festival industry is a major contributor to tourism in Sweden, which attracts thousands of visitors to cities around Sweden every year. However, in order to stand out in the ever-expanding industry, a festival is required to have an image and something unique to attract visitors. Kirunafestivale...