City Branding of Luleå : From the Perspective of Luleå Municipality and Exchange Students at Luleå University of Technology
This thesis is about how exchange students perceive Luleå’s city branding but also to see how much Luleå municipality is visible towards students. By connecting the decision-making-process that the exchange students have had before arriving in Luleå, it is possible to see if the exchange students ch...
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ftluleatu:oai:DiVA.org:ltu-58584 2023-05-15T17:08:57+02:00 City Branding of Luleå : From the Perspective of Luleå Municipality and Exchange Students at Luleå University of Technology Rova, Linn Österhult, Sanna 2013 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-58584 eng eng http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-58584 Local f2b455be-d9b1-4f6b-a325-7f7e3dcb3e33 info:eu-repo/semantics/openAccess Social Behaviour Law Samhälls- beteendevetenskap juridik Student thesis info:eu-repo/semantics/bachelorThesis text 2013 ftluleatu 2022-10-25T20:52:55Z This thesis is about how exchange students perceive Luleå’s city branding but also to see how much Luleå municipality is visible towards students. By connecting the decision-making-process that the exchange students have had before arriving in Luleå, it is possible to see if the exchange students choose a location for educational purposes or tourism attractions. Luleå municipality has during a period of time focused on city branding through different media to reach a broader crowd. By connecting to exchange students it was interesting to see if the city branding has affected the exchange students in their decision-making-process to study in Luleå and at LUT. Glover (2011) used a framework that describes students’ process of deciding to go abroad, either for educational purposes or for tourism attractions. The Glover model (2011) also added Mazzarol and Soutar’s push- and pull strategy (2002) that consists of different factors that can affect a student decision-making-process. This thesis main foundation lies in the Glover model (2011) and the push and pulls factors that Mazzarol and Soutar (2002) state. Therefore, the results of this research are that it is a mixture of educational and tourism attractions which make the exchange students choose Luleå and LUT for their period abroad. The main reason why the exchange students choose Luleå and LUT was because of the friendship deal between the niversities. This indicates, together with the fact that students who decide to study abroad usually decides this prior to gathering information, that the model can be improved since it does not show the reality properly. Additionally, the city branding that Luleå has worked with for a period of time has not reached exchange students. This can be because Luleå municipality has not targeted exchange students as a group in their marketing strategy. Validerat; 20130621 (global_studentproject_submitter) Bachelor Thesis Luleå Luleå Luleå Luleå University of Technology Publications (DiVA) |
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Open Polar |
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Luleå University of Technology Publications (DiVA) |
op_collection_id |
ftluleatu |
language |
English |
topic |
Social Behaviour Law Samhälls- beteendevetenskap juridik |
spellingShingle |
Social Behaviour Law Samhälls- beteendevetenskap juridik Rova, Linn Österhult, Sanna City Branding of Luleå : From the Perspective of Luleå Municipality and Exchange Students at Luleå University of Technology |
topic_facet |
Social Behaviour Law Samhälls- beteendevetenskap juridik |
description |
This thesis is about how exchange students perceive Luleå’s city branding but also to see how much Luleå municipality is visible towards students. By connecting the decision-making-process that the exchange students have had before arriving in Luleå, it is possible to see if the exchange students choose a location for educational purposes or tourism attractions. Luleå municipality has during a period of time focused on city branding through different media to reach a broader crowd. By connecting to exchange students it was interesting to see if the city branding has affected the exchange students in their decision-making-process to study in Luleå and at LUT. Glover (2011) used a framework that describes students’ process of deciding to go abroad, either for educational purposes or for tourism attractions. The Glover model (2011) also added Mazzarol and Soutar’s push- and pull strategy (2002) that consists of different factors that can affect a student decision-making-process. This thesis main foundation lies in the Glover model (2011) and the push and pulls factors that Mazzarol and Soutar (2002) state. Therefore, the results of this research are that it is a mixture of educational and tourism attractions which make the exchange students choose Luleå and LUT for their period abroad. The main reason why the exchange students choose Luleå and LUT was because of the friendship deal between the niversities. This indicates, together with the fact that students who decide to study abroad usually decides this prior to gathering information, that the model can be improved since it does not show the reality properly. Additionally, the city branding that Luleå has worked with for a period of time has not reached exchange students. This can be because Luleå municipality has not targeted exchange students as a group in their marketing strategy. Validerat; 20130621 (global_studentproject_submitter) |
format |
Bachelor Thesis |
author |
Rova, Linn Österhult, Sanna |
author_facet |
Rova, Linn Österhult, Sanna |
author_sort |
Rova, Linn |
title |
City Branding of Luleå : From the Perspective of Luleå Municipality and Exchange Students at Luleå University of Technology |
title_short |
City Branding of Luleå : From the Perspective of Luleå Municipality and Exchange Students at Luleå University of Technology |
title_full |
City Branding of Luleå : From the Perspective of Luleå Municipality and Exchange Students at Luleå University of Technology |
title_fullStr |
City Branding of Luleå : From the Perspective of Luleå Municipality and Exchange Students at Luleå University of Technology |
title_full_unstemmed |
City Branding of Luleå : From the Perspective of Luleå Municipality and Exchange Students at Luleå University of Technology |
title_sort |
city branding of luleå : from the perspective of luleå municipality and exchange students at luleå university of technology |
publishDate |
2013 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-58584 |
genre |
Luleå Luleå Luleå |
genre_facet |
Luleå Luleå Luleå |
op_relation |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-58584 Local f2b455be-d9b1-4f6b-a325-7f7e3dcb3e33 |
op_rights |
info:eu-repo/semantics/openAccess |
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1766064871402635264 |