The Contribution of Special Events for Territorial Marketing : A Case Study of Luleå Expo
The increased competition between cities, regions and countries has led to the development of a relatively new concept known as territorial marketing. These territories compete for investments, resources, labour, residents and tourists etc. In the process of territorial marketing, local activities a...
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ftluleatu:oai:DiVA.org:ltu-58068 2023-05-15T17:09:06+02:00 The Contribution of Special Events for Territorial Marketing : A Case Study of Luleå Expo Berg, Jonas Pääjärvi, Hanna 2011 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-58068 eng eng http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-58068 Local ea6f51fe-e253-484e-a7a2-66dbc2ed7cac info:eu-repo/semantics/openAccess Social Behaviour Law Samhälls- beteendevetenskap juridik Special Events Territorial Marketing Student thesis info:eu-repo/semantics/bachelorThesis text 2011 ftluleatu 2022-10-25T20:53:02Z The increased competition between cities, regions and countries has led to the development of a relatively new concept known as territorial marketing. These territories compete for investments, resources, labour, residents and tourists etc. In the process of territorial marketing, local activities are coordinated to meet the demand of target customers. In order to sustain the current business and public support as well as attracting new investment, business, tourism or new residents, the territory may need to invest in appealing sub products, such as special events, to help the enhancement of the overall territory as a product. The purpose of this thesis has been to gain a deeper understanding on how special events can be used to constitute a part of territorial marketing. In order to achieve this purpose, a qualitative, single-case study was made on an event management company based in Luleå, Sweden. Data was collected by conducting a face-to-face interview with the project manager of this company. The findings of the study indicate that the hosting of special events can be a way of making the territorial marketing more successful, as the marketing efforts can reach out to a national as well as an international audience. Also, special events bring a direct as well as indirect impact on the local economy. Validerat; 20110617 (anonymous) Bachelor Thesis Luleå Luleå Luleå Luleå University of Technology Publications (DiVA) |
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Open Polar |
collection |
Luleå University of Technology Publications (DiVA) |
op_collection_id |
ftluleatu |
language |
English |
topic |
Social Behaviour Law Samhälls- beteendevetenskap juridik Special Events Territorial Marketing |
spellingShingle |
Social Behaviour Law Samhälls- beteendevetenskap juridik Special Events Territorial Marketing Berg, Jonas Pääjärvi, Hanna The Contribution of Special Events for Territorial Marketing : A Case Study of Luleå Expo |
topic_facet |
Social Behaviour Law Samhälls- beteendevetenskap juridik Special Events Territorial Marketing |
description |
The increased competition between cities, regions and countries has led to the development of a relatively new concept known as territorial marketing. These territories compete for investments, resources, labour, residents and tourists etc. In the process of territorial marketing, local activities are coordinated to meet the demand of target customers. In order to sustain the current business and public support as well as attracting new investment, business, tourism or new residents, the territory may need to invest in appealing sub products, such as special events, to help the enhancement of the overall territory as a product. The purpose of this thesis has been to gain a deeper understanding on how special events can be used to constitute a part of territorial marketing. In order to achieve this purpose, a qualitative, single-case study was made on an event management company based in Luleå, Sweden. Data was collected by conducting a face-to-face interview with the project manager of this company. The findings of the study indicate that the hosting of special events can be a way of making the territorial marketing more successful, as the marketing efforts can reach out to a national as well as an international audience. Also, special events bring a direct as well as indirect impact on the local economy. Validerat; 20110617 (anonymous) |
format |
Bachelor Thesis |
author |
Berg, Jonas Pääjärvi, Hanna |
author_facet |
Berg, Jonas Pääjärvi, Hanna |
author_sort |
Berg, Jonas |
title |
The Contribution of Special Events for Territorial Marketing : A Case Study of Luleå Expo |
title_short |
The Contribution of Special Events for Territorial Marketing : A Case Study of Luleå Expo |
title_full |
The Contribution of Special Events for Territorial Marketing : A Case Study of Luleå Expo |
title_fullStr |
The Contribution of Special Events for Territorial Marketing : A Case Study of Luleå Expo |
title_full_unstemmed |
The Contribution of Special Events for Territorial Marketing : A Case Study of Luleå Expo |
title_sort |
contribution of special events for territorial marketing : a case study of luleå expo |
publishDate |
2011 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-58068 |
genre |
Luleå Luleå Luleå |
genre_facet |
Luleå Luleå Luleå |
op_relation |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-58068 Local ea6f51fe-e253-484e-a7a2-66dbc2ed7cac |
op_rights |
info:eu-repo/semantics/openAccess |
_version_ |
1766065031501316096 |