Konsumentbeteende: En studie av hur konsumenter påverkas av kvantitet i priserbjudanden

• Main Author: Hallerfors, Anna
• Format: Bachelor Thesis
• Language: Swedish
• Published: 2014
• Subjects: Social Behaviour Law; Samhälls-; beteendevetenskap; juridik; Konsumentbeteende; initialt informationsprocessande; rationalitet; tumregler; Thumb; Luleå
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-55041

Consumers daily meet the retail marketing of various products, since all marketers want to reach out to their consumers in the best way. In this thesis the aim is to investigate how the framing of a decision task affects consumer choice, with a focus on consumers initial information processing. The...