Konsumentbeteende: En studie av hur konsumenter påverkas av kvantitet i priserbjudanden
Consumers daily meet the retail marketing of various products, since all marketers want to reach out to their consumers in the best way. In this thesis the aim is to investigate how the framing of a decision task affects consumer choice, with a focus on consumers initial information processing. The...
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ftluleatu:oai:DiVA.org:ltu-55041 2023-05-15T17:09:10+02:00 Konsumentbeteende: En studie av hur konsumenter påverkas av kvantitet i priserbjudanden Hallerfors, Anna 2014 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-55041 swe swe http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-55041 Local bf391dfd-6e8a-4aa5-9c81-d1aa58f544aa info:eu-repo/semantics/openAccess Social Behaviour Law Samhälls- beteendevetenskap juridik Konsumentbeteende initialt informationsprocessande rationalitet tumregler Student thesis info:eu-repo/semantics/bachelorThesis text 2014 ftluleatu 2022-10-25T20:49:32Z Consumers daily meet the retail marketing of various products, since all marketers want to reach out to their consumers in the best way. In this thesis the aim is to investigate how the framing of a decision task affects consumer choice, with a focus on consumers initial information processing. The experiment consisted of a slide show of 20 pairs of pictures, in which 45 students at Luleå University of Technology participated. The subjects’ task was to estimate all the deals in the slideshow in terms of their attractiveness. The hypothesis was that consumers find a sales promotion, which contains several items as more attractive than an offer with only one larger object, even though the price and quantity of goods is the same. The result show a significance and, hence, the hypothesis was verified. The differences seen in the subjects' initial information processing are explained by the so called rules of thumb, such as the reference point, the anchoring effect, and representativeness. Validerat; 20140602 (global_studentproject_submitter) Bachelor Thesis Luleå Luleå Luleå Luleå University of Technology Publications (DiVA) Thumb ENVELOPE(-64.259,-64.259,-65.247,-65.247) |
institution |
Open Polar |
collection |
Luleå University of Technology Publications (DiVA) |
op_collection_id |
ftluleatu |
language |
Swedish |
topic |
Social Behaviour Law Samhälls- beteendevetenskap juridik Konsumentbeteende initialt informationsprocessande rationalitet tumregler |
spellingShingle |
Social Behaviour Law Samhälls- beteendevetenskap juridik Konsumentbeteende initialt informationsprocessande rationalitet tumregler Hallerfors, Anna Konsumentbeteende: En studie av hur konsumenter påverkas av kvantitet i priserbjudanden |
topic_facet |
Social Behaviour Law Samhälls- beteendevetenskap juridik Konsumentbeteende initialt informationsprocessande rationalitet tumregler |
description |
Consumers daily meet the retail marketing of various products, since all marketers want to reach out to their consumers in the best way. In this thesis the aim is to investigate how the framing of a decision task affects consumer choice, with a focus on consumers initial information processing. The experiment consisted of a slide show of 20 pairs of pictures, in which 45 students at Luleå University of Technology participated. The subjects’ task was to estimate all the deals in the slideshow in terms of their attractiveness. The hypothesis was that consumers find a sales promotion, which contains several items as more attractive than an offer with only one larger object, even though the price and quantity of goods is the same. The result show a significance and, hence, the hypothesis was verified. The differences seen in the subjects' initial information processing are explained by the so called rules of thumb, such as the reference point, the anchoring effect, and representativeness. Validerat; 20140602 (global_studentproject_submitter) |
format |
Bachelor Thesis |
author |
Hallerfors, Anna |
author_facet |
Hallerfors, Anna |
author_sort |
Hallerfors, Anna |
title |
Konsumentbeteende: En studie av hur konsumenter påverkas av kvantitet i priserbjudanden |
title_short |
Konsumentbeteende: En studie av hur konsumenter påverkas av kvantitet i priserbjudanden |
title_full |
Konsumentbeteende: En studie av hur konsumenter påverkas av kvantitet i priserbjudanden |
title_fullStr |
Konsumentbeteende: En studie av hur konsumenter påverkas av kvantitet i priserbjudanden |
title_full_unstemmed |
Konsumentbeteende: En studie av hur konsumenter påverkas av kvantitet i priserbjudanden |
title_sort |
konsumentbeteende: en studie av hur konsumenter påverkas av kvantitet i priserbjudanden |
publishDate |
2014 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-55041 |
long_lat |
ENVELOPE(-64.259,-64.259,-65.247,-65.247) |
geographic |
Thumb |
geographic_facet |
Thumb |
genre |
Luleå Luleå Luleå |
genre_facet |
Luleå Luleå Luleå |
op_relation |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-55041 Local bf391dfd-6e8a-4aa5-9c81-d1aa58f544aa |
op_rights |
info:eu-repo/semantics/openAccess |
_version_ |
1766065134076166144 |