Bruk av samiske navn innen markedsføring : En multippel casestudie
The purpose of this study was to investigate the reason why some companies choose to use Sami names of some of their products. A multiple case study with semi-structured interviews was conducted with two Swedish companies: Hilleberg the Tentmaker and Peak Performance. In the analysis three categorie...
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2014
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ftluleatu:oai:DiVA.org:ltu-54472 2024-06-09T07:49:20+00:00 Bruk av samiske navn innen markedsføring : En multippel casestudie Hætta, Nils Runar 2014 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-54472 nor nor http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-54472 Local b6abe412-1f07-418e-8123-ca9c97255fa2 info:eu-repo/semantics/openAccess Social Behaviour Law Samhälls- beteendevetenskap juridik samiska marknadsföring exotism Student thesis info:eu-repo/semantics/bachelorThesis text 2014 ftluleatu 2024-05-15T08:04:25Z The purpose of this study was to investigate the reason why some companies choose to use Sami names of some of their products. A multiple case study with semi-structured interviews was conducted with two Swedish companies: Hilleberg the Tentmaker and Peak Performance. In the analysis three categories was identified: The Sami language in marketing, the significance of associations on the use of product names in Sami and the importance of Sami product name in marketing. The result of this study shows that words in Sami often is customized when naming products, that it is often associations that inspire the use of Sami name on products and that Sami product names are used with or without a marketing strategy. Validerat; 20140514 (global_studentproject_submitter) Bachelor Thesis sami Luleå University of Technology Publications (DiVA) |
institution |
Open Polar |
collection |
Luleå University of Technology Publications (DiVA) |
op_collection_id |
ftluleatu |
language |
Norwegian |
topic |
Social Behaviour Law Samhälls- beteendevetenskap juridik samiska marknadsföring exotism |
spellingShingle |
Social Behaviour Law Samhälls- beteendevetenskap juridik samiska marknadsföring exotism Hætta, Nils Runar Bruk av samiske navn innen markedsføring : En multippel casestudie |
topic_facet |
Social Behaviour Law Samhälls- beteendevetenskap juridik samiska marknadsföring exotism |
description |
The purpose of this study was to investigate the reason why some companies choose to use Sami names of some of their products. A multiple case study with semi-structured interviews was conducted with two Swedish companies: Hilleberg the Tentmaker and Peak Performance. In the analysis three categories was identified: The Sami language in marketing, the significance of associations on the use of product names in Sami and the importance of Sami product name in marketing. The result of this study shows that words in Sami often is customized when naming products, that it is often associations that inspire the use of Sami name on products and that Sami product names are used with or without a marketing strategy. Validerat; 20140514 (global_studentproject_submitter) |
format |
Bachelor Thesis |
author |
Hætta, Nils Runar |
author_facet |
Hætta, Nils Runar |
author_sort |
Hætta, Nils Runar |
title |
Bruk av samiske navn innen markedsføring : En multippel casestudie |
title_short |
Bruk av samiske navn innen markedsføring : En multippel casestudie |
title_full |
Bruk av samiske navn innen markedsføring : En multippel casestudie |
title_fullStr |
Bruk av samiske navn innen markedsføring : En multippel casestudie |
title_full_unstemmed |
Bruk av samiske navn innen markedsføring : En multippel casestudie |
title_sort |
bruk av samiske navn innen markedsfã¸ring : en multippel casestudie |
publishDate |
2014 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-54472 |
genre |
sami |
genre_facet |
sami |
op_relation |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-54472 Local b6abe412-1f07-418e-8123-ca9c97255fa2 |
op_rights |
info:eu-repo/semantics/openAccess |
_version_ |
1801381820678275072 |