Personal branding : a case study on how individuals can develop themselves as their own personal brand
Today’s competitive society has made it hard to distinguish ourselves from others and to reach our professional goals. The purpose of this study is to provide a better understanding of how individuals can develop as their own personal brand. Two research questions focus on The study has a qualitativ...
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ftluleatu:oai:DiVA.org:ltu-54061 2023-05-15T17:09:12+02:00 Personal branding : a case study on how individuals can develop themselves as their own personal brand Rahmani, Sepide Särhammar, Anna 2010 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-54061 eng eng http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-54061 Local b079e978-78d3-4aed-a921-cd3c9e3f93a2 info:eu-repo/semantics/openAccess Social Behaviour Law Personal branding branding objectives benefits strategy Industriell marknadsföring och e-handel marknadsföring Samhälls- beteendevetenskap juridik Student thesis info:eu-repo/semantics/bachelorThesis text 2010 ftluleatu 2022-10-25T20:49:24Z Today’s competitive society has made it hard to distinguish ourselves from others and to reach our professional goals. The purpose of this study is to provide a better understanding of how individuals can develop as their own personal brand. Two research questions focus on The study has a qualitative approach and via two research questions focusing on the objectives/benefits of personal branding, as well as the strategies used in developing yourself as a personal brand. A qualitative, case study methods is used, with interviews being the main data collection tool. Interviews were conducted with students currently attending Luleå University of Technology in Sweden. The findings indicate that the main objective to actually develop a personal brand is more or less to gain employment, where a personal brand will help you stand out among your competitors. As there have been quite limited research within this area, it was not surprising to discover that personal branding is not yet practiced to the extent that it could be. However, the interest among people for this phenomenon is both needed and strong. Validerat; 20101217 (root) Bachelor Thesis Luleå Luleå Luleå Luleå University of Technology Publications (DiVA) |
institution |
Open Polar |
collection |
Luleå University of Technology Publications (DiVA) |
op_collection_id |
ftluleatu |
language |
English |
topic |
Social Behaviour Law Personal branding branding objectives benefits strategy Industriell marknadsföring och e-handel marknadsföring Samhälls- beteendevetenskap juridik |
spellingShingle |
Social Behaviour Law Personal branding branding objectives benefits strategy Industriell marknadsföring och e-handel marknadsföring Samhälls- beteendevetenskap juridik Rahmani, Sepide Särhammar, Anna Personal branding : a case study on how individuals can develop themselves as their own personal brand |
topic_facet |
Social Behaviour Law Personal branding branding objectives benefits strategy Industriell marknadsföring och e-handel marknadsföring Samhälls- beteendevetenskap juridik |
description |
Today’s competitive society has made it hard to distinguish ourselves from others and to reach our professional goals. The purpose of this study is to provide a better understanding of how individuals can develop as their own personal brand. Two research questions focus on The study has a qualitative approach and via two research questions focusing on the objectives/benefits of personal branding, as well as the strategies used in developing yourself as a personal brand. A qualitative, case study methods is used, with interviews being the main data collection tool. Interviews were conducted with students currently attending Luleå University of Technology in Sweden. The findings indicate that the main objective to actually develop a personal brand is more or less to gain employment, where a personal brand will help you stand out among your competitors. As there have been quite limited research within this area, it was not surprising to discover that personal branding is not yet practiced to the extent that it could be. However, the interest among people for this phenomenon is both needed and strong. Validerat; 20101217 (root) |
format |
Bachelor Thesis |
author |
Rahmani, Sepide Särhammar, Anna |
author_facet |
Rahmani, Sepide Särhammar, Anna |
author_sort |
Rahmani, Sepide |
title |
Personal branding : a case study on how individuals can develop themselves as their own personal brand |
title_short |
Personal branding : a case study on how individuals can develop themselves as their own personal brand |
title_full |
Personal branding : a case study on how individuals can develop themselves as their own personal brand |
title_fullStr |
Personal branding : a case study on how individuals can develop themselves as their own personal brand |
title_full_unstemmed |
Personal branding : a case study on how individuals can develop themselves as their own personal brand |
title_sort |
personal branding : a case study on how individuals can develop themselves as their own personal brand |
publishDate |
2010 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-54061 |
genre |
Luleå Luleå Luleå |
genre_facet |
Luleå Luleå Luleå |
op_relation |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-54061 Local b079e978-78d3-4aed-a921-cd3c9e3f93a2 |
op_rights |
info:eu-repo/semantics/openAccess |
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1766065161577168896 |