Organisationers hantering av e-WOM på sociala medier : Tre fallstudier: Scandic hotell, Luleå kommun och Lulebo AB
Date: 2016-06-01Level: Master thesis in Business Administration, Specialization Marketing Institution: Department of Business Administration, Technology and Social Sciences – Luleå University of TechnologyAuthor: Hasanen HadiTitle: Organizations Management of e-WOM on Social Media – Three case studi...
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ftluleatu:oai:DiVA.org:ltu-51468 2023-05-15T17:09:02+02:00 Organisationers hantering av e-WOM på sociala medier : Tre fallstudier: Scandic hotell, Luleå kommun och Lulebo AB Hadi, Hasanen 2016 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-51468 swe swe http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-51468 Local 8acb67b6-81eb-405c-92f8-beaf04cdc8bc info:eu-repo/semantics/openAccess Social Behaviour Law Samhälls- beteendevetenskap juridik Social media WOM E-WOM Student thesis info:eu-repo/semantics/bachelorThesis text 2016 ftluleatu 2022-10-25T20:49:36Z Date: 2016-06-01Level: Master thesis in Business Administration, Specialization Marketing Institution: Department of Business Administration, Technology and Social Sciences – Luleå University of TechnologyAuthor: Hasanen HadiTitle: Organizations Management of e-WOM on Social Media – Three case studies; Scandic hotell, Luleå kommun and Lulebo ABTutor: Anne EngströmKeywords: Social media, WOM, E-WOMPurpose: The purpose of this paper is to increase understanding of the business and organizational management of e-WOM on social mediaMethod: A deductive study in a qualitative manner which is conducted through interviewsConclusion: The discontent or criticism arises and grows in social media is a challenge for organizations. The risk that the businesses damaged by negative e-WOM in the form of complaints and grievances in social media is great because more people can take part of the complaint via negative e-WOM on social media channels. As a result of these challenges in social media, companies should implement some strategies e.g. communicate and engage in social media in order to manage and reduce the risk of e-WOM. If all the complaints and grievances in the form of comments and opinions are handled, the risk of the adverse effects which may occur in the form of negative e-WOM will be minimized. Validerat; 20160629 (global_studentproject_submitter) Bachelor Thesis Luleå Luleå Luleå Luleå University of Technology Publications (DiVA) Luleå kommun ENVELOPE(22.167,22.167,65.683,65.683) |
institution |
Open Polar |
collection |
Luleå University of Technology Publications (DiVA) |
op_collection_id |
ftluleatu |
language |
Swedish |
topic |
Social Behaviour Law Samhälls- beteendevetenskap juridik Social media WOM E-WOM |
spellingShingle |
Social Behaviour Law Samhälls- beteendevetenskap juridik Social media WOM E-WOM Hadi, Hasanen Organisationers hantering av e-WOM på sociala medier : Tre fallstudier: Scandic hotell, Luleå kommun och Lulebo AB |
topic_facet |
Social Behaviour Law Samhälls- beteendevetenskap juridik Social media WOM E-WOM |
description |
Date: 2016-06-01Level: Master thesis in Business Administration, Specialization Marketing Institution: Department of Business Administration, Technology and Social Sciences – Luleå University of TechnologyAuthor: Hasanen HadiTitle: Organizations Management of e-WOM on Social Media – Three case studies; Scandic hotell, Luleå kommun and Lulebo ABTutor: Anne EngströmKeywords: Social media, WOM, E-WOMPurpose: The purpose of this paper is to increase understanding of the business and organizational management of e-WOM on social mediaMethod: A deductive study in a qualitative manner which is conducted through interviewsConclusion: The discontent or criticism arises and grows in social media is a challenge for organizations. The risk that the businesses damaged by negative e-WOM in the form of complaints and grievances in social media is great because more people can take part of the complaint via negative e-WOM on social media channels. As a result of these challenges in social media, companies should implement some strategies e.g. communicate and engage in social media in order to manage and reduce the risk of e-WOM. If all the complaints and grievances in the form of comments and opinions are handled, the risk of the adverse effects which may occur in the form of negative e-WOM will be minimized. Validerat; 20160629 (global_studentproject_submitter) |
format |
Bachelor Thesis |
author |
Hadi, Hasanen |
author_facet |
Hadi, Hasanen |
author_sort |
Hadi, Hasanen |
title |
Organisationers hantering av e-WOM på sociala medier : Tre fallstudier: Scandic hotell, Luleå kommun och Lulebo AB |
title_short |
Organisationers hantering av e-WOM på sociala medier : Tre fallstudier: Scandic hotell, Luleå kommun och Lulebo AB |
title_full |
Organisationers hantering av e-WOM på sociala medier : Tre fallstudier: Scandic hotell, Luleå kommun och Lulebo AB |
title_fullStr |
Organisationers hantering av e-WOM på sociala medier : Tre fallstudier: Scandic hotell, Luleå kommun och Lulebo AB |
title_full_unstemmed |
Organisationers hantering av e-WOM på sociala medier : Tre fallstudier: Scandic hotell, Luleå kommun och Lulebo AB |
title_sort |
organisationers hantering av e-wom på sociala medier : tre fallstudier: scandic hotell, luleå kommun och lulebo ab |
publishDate |
2016 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-51468 |
long_lat |
ENVELOPE(22.167,22.167,65.683,65.683) |
geographic |
Luleå kommun |
geographic_facet |
Luleå kommun |
genre |
Luleå Luleå Luleå |
genre_facet |
Luleå Luleå Luleå |
op_relation |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-51468 Local 8acb67b6-81eb-405c-92f8-beaf04cdc8bc |
op_rights |
info:eu-repo/semantics/openAccess |
_version_ |
1766064989361143808 |