De fyra stegen till stolthet : En kvalitativ studie om hur Boden och Mariestad, genom upplevelseproduktion, kan uppnå stoltare invånare

• Main Authors: Nordström, Julia, Landström, Hanna
• Format: Bachelor Thesis
• Language: Swedish
• Published: 2011
• Subjects: Social Behaviour Law; Samhälls-; beteendevetenskap; juridik; Upplevelseproduktion; Destinationsutveckling; Destinationsimage; Intern marknadsföring; Stolthet; Word of Mouth; Värdskap; Ambassadörskap; Boden; Mariestad; Piteå
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48853

Today there is great competition between municipality, regions and countries when it comes to people’s awareness and choice of hometown and holiday-destinations. For a destination to appeal to a potential visitor it is important that it has a good image. If those who live at the destination, that is...