Skönhet och självkänsla : En enkätundersökning bland universitetsstudenter
Every day, men and women are exposed of large amounts of advertising through the media. Can these constant stimuli affect our self-image or self esteem negatively? The purpose of this thesis was to examine men’s and women’s attitudes to the ideal of beauty conveyed in the media and if there is a cor...
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ftluleatu:oai:DiVA.org:ltu-48386 2023-05-15T17:09:09+02:00 Skönhet och självkänsla : En enkätundersökning bland universitetsstudenter Hansén, Jens 2011 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48386 swe swe http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48386 Local 5d6cfef8-d7f9-415a-8a4c-fec928fab376 info:eu-repo/semantics/openAccess Social Behaviour Law Samhälls- beteendevetenskap juridik Ideal massmedia skönhet självförtroende självkänsla självbild reklampåverkan påverkan Student thesis info:eu-repo/semantics/bachelorThesis text 2011 ftluleatu 2022-10-25T20:50:09Z Every day, men and women are exposed of large amounts of advertising through the media. Can these constant stimuli affect our self-image or self esteem negatively? The purpose of this thesis was to examine men’s and women’s attitudes to the ideal of beauty conveyed in the media and if there is a correlation between advertising effects and their own self-image. Also attitudes to own and other’s beauty was studied. A questionnaire study was conducted with male and female students at Luleå University of Technology. The results showed that the male and female respondents were not influenced by advertising to the same extent, and that they all greatly valued a beautiful look. The results also imply that the respondents experienced some cognitive dissonance in trying to achieve the ideal of beauty conveyed by the media. Validerat; 20110921 (anonymous) Bachelor Thesis Luleå Luleå Luleå Luleå University of Technology Publications (DiVA) |
institution |
Open Polar |
collection |
Luleå University of Technology Publications (DiVA) |
op_collection_id |
ftluleatu |
language |
Swedish |
topic |
Social Behaviour Law Samhälls- beteendevetenskap juridik Ideal massmedia skönhet självförtroende självkänsla självbild reklampåverkan påverkan |
spellingShingle |
Social Behaviour Law Samhälls- beteendevetenskap juridik Ideal massmedia skönhet självförtroende självkänsla självbild reklampåverkan påverkan Hansén, Jens Skönhet och självkänsla : En enkätundersökning bland universitetsstudenter |
topic_facet |
Social Behaviour Law Samhälls- beteendevetenskap juridik Ideal massmedia skönhet självförtroende självkänsla självbild reklampåverkan påverkan |
description |
Every day, men and women are exposed of large amounts of advertising through the media. Can these constant stimuli affect our self-image or self esteem negatively? The purpose of this thesis was to examine men’s and women’s attitudes to the ideal of beauty conveyed in the media and if there is a correlation between advertising effects and their own self-image. Also attitudes to own and other’s beauty was studied. A questionnaire study was conducted with male and female students at Luleå University of Technology. The results showed that the male and female respondents were not influenced by advertising to the same extent, and that they all greatly valued a beautiful look. The results also imply that the respondents experienced some cognitive dissonance in trying to achieve the ideal of beauty conveyed by the media. Validerat; 20110921 (anonymous) |
format |
Bachelor Thesis |
author |
Hansén, Jens |
author_facet |
Hansén, Jens |
author_sort |
Hansén, Jens |
title |
Skönhet och självkänsla : En enkätundersökning bland universitetsstudenter |
title_short |
Skönhet och självkänsla : En enkätundersökning bland universitetsstudenter |
title_full |
Skönhet och självkänsla : En enkätundersökning bland universitetsstudenter |
title_fullStr |
Skönhet och självkänsla : En enkätundersökning bland universitetsstudenter |
title_full_unstemmed |
Skönhet och självkänsla : En enkätundersökning bland universitetsstudenter |
title_sort |
skönhet och självkänsla : en enkätundersökning bland universitetsstudenter |
publishDate |
2011 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48386 |
genre |
Luleå Luleå Luleå |
genre_facet |
Luleå Luleå Luleå |
op_relation |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-48386 Local 5d6cfef8-d7f9-415a-8a4c-fec928fab376 |
op_rights |
info:eu-repo/semantics/openAccess |
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1766065100046729216 |