Sex in advertising : how it influences young men and women
Companies make use of sexual appeal in advertising more now than ever. Very little research has been conducted of how the youth react to this and therefore, the purpose of this study is to gain a better understanding of how the youth perceive sex in advertising. More specifically, it deals with how...
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ftluleatu:oai:DiVA.org:ltu-47843 2023-05-15T17:09:11+02:00 Sex in advertising : how it influences young men and women Hultin, Marcus Lundh, Erik 2004 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-47843 eng eng http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-47843 Local 559458c2-59a9-4910-8e40-bd7858e9aca9 info:eu-repo/semantics/openAccess Social Behaviour Law sex advertising advertisments sexual appeal Samhälls- beteendevetenskap juridik Student thesis info:eu-repo/semantics/bachelorThesis text 2004 ftluleatu 2022-10-25T20:50:17Z Companies make use of sexual appeal in advertising more now than ever. Very little research has been conducted of how the youth react to this and therefore, the purpose of this study is to gain a better understanding of how the youth perceive sex in advertising. More specifically, it deals with how the youth define and perceive sexual appeal in advertising. The study has a qualitative approach and the empirical data was gathered through two focus group interviews with students from Örnen high school in Luleå. The findings and conclusions of this study indicated that there are gender differences of how the youth define and react to sex in advertising. Young men tend to be more focused on physical attractiveness while young women focus more on other factors such as movement. Furthermore, our conclusions suggest that there are differences of how young women and men perceive sex in advertisement. Our findings suggest that young men are not as affected as young women concerning buying behavior and self-confidence by the sexual appeals in advertisements. Validerat; 20101217 (root) Bachelor Thesis Luleå Luleå Luleå Luleå University of Technology Publications (DiVA) |
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Luleå University of Technology Publications (DiVA) |
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ftluleatu |
language |
English |
topic |
Social Behaviour Law sex advertising advertisments sexual appeal Samhälls- beteendevetenskap juridik |
spellingShingle |
Social Behaviour Law sex advertising advertisments sexual appeal Samhälls- beteendevetenskap juridik Hultin, Marcus Lundh, Erik Sex in advertising : how it influences young men and women |
topic_facet |
Social Behaviour Law sex advertising advertisments sexual appeal Samhälls- beteendevetenskap juridik |
description |
Companies make use of sexual appeal in advertising more now than ever. Very little research has been conducted of how the youth react to this and therefore, the purpose of this study is to gain a better understanding of how the youth perceive sex in advertising. More specifically, it deals with how the youth define and perceive sexual appeal in advertising. The study has a qualitative approach and the empirical data was gathered through two focus group interviews with students from Örnen high school in Luleå. The findings and conclusions of this study indicated that there are gender differences of how the youth define and react to sex in advertising. Young men tend to be more focused on physical attractiveness while young women focus more on other factors such as movement. Furthermore, our conclusions suggest that there are differences of how young women and men perceive sex in advertisement. Our findings suggest that young men are not as affected as young women concerning buying behavior and self-confidence by the sexual appeals in advertisements. Validerat; 20101217 (root) |
format |
Bachelor Thesis |
author |
Hultin, Marcus Lundh, Erik |
author_facet |
Hultin, Marcus Lundh, Erik |
author_sort |
Hultin, Marcus |
title |
Sex in advertising : how it influences young men and women |
title_short |
Sex in advertising : how it influences young men and women |
title_full |
Sex in advertising : how it influences young men and women |
title_fullStr |
Sex in advertising : how it influences young men and women |
title_full_unstemmed |
Sex in advertising : how it influences young men and women |
title_sort |
sex in advertising : how it influences young men and women |
publishDate |
2004 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-47843 |
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Luleå Luleå Luleå |
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Luleå Luleå Luleå |
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http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-47843 Local 559458c2-59a9-4910-8e40-bd7858e9aca9 |
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info:eu-repo/semantics/openAccess |
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1766065139262423040 |