APA (7th ed.) Citation

Fredberg, A., & Wiklund, J. (2011). The Word of Mouth Effect.

Chicago Style (17th ed.) Citation

Fredberg, André, and Joakim Wiklund. The Word of Mouth Effect. 2011.

MLA (9th ed.) Citation

Fredberg, André, and Joakim Wiklund. The Word of Mouth Effect. 2011.

Warning: These citations may not always be 100% accurate.