Exploring Culture, History and Nature as Tourist Destination Branding Constructs : The Case of a Peripheral Region in Sweden
Indigenous tourism has recently been acknowledged as a potential and fast growing segment of the tourism industry. In line with this process, the local culture, history, and nature are often seen as popular and, indeed, well-sold products. Examples from tourism industry suggest the complex construct...
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ftluleatu:oai:DiVA.org:ltu-35459 2023-05-15T18:12:00+02:00 Exploring Culture, History and Nature as Tourist Destination Branding Constructs : The Case of a Peripheral Region in Sweden Iliachenko, Elena 2005 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-35459 eng eng Proceedings, VIII Nordic-Scottish Conference on Rural and Regional Development http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-35459 Local 9ff07a00-0f80-11dc-b9dd-000ea68e967b info:eu-repo/semantics/openAccess Business Administration Företagsekonomi Conference paper info:eu-repo/semantics/conferenceObject text 2005 ftluleatu 2022-10-25T20:50:31Z Indigenous tourism has recently been acknowledged as a potential and fast growing segment of the tourism industry. In line with this process, the local culture, history, and nature are often seen as popular and, indeed, well-sold products. Examples from tourism industry suggest the complex constructs of culture, history, and nature can be effectively incorporated in tourist destination branding process and help to create and market the unique image of a destination on the marketplace. In its turn, a strong and distinctive destination brand positively affects an inflow of tourists, contributing to the overall wealth of the region. The present study attempts to explore how the constructs of culture, history, and nature can be incorporated in the process of branding a tourist destination. The study uses the case of peripheral region Eastern Norrbotten situated in the north of Sweden. Eastern Norrbotten has a range of unique assets, which generate from its location near the Finnish-speaking part of Sweden (Tornedalen) and the influence of indigenous Sami culture. The northernmost location of the Swedish Eastern Norrbotten, its historical heritage, multilingual and multicultural environment yearly attracts thousands of tourists from different countries, who come here to experience Midnight Sun, salmon fishing, reindeer race, Sami culture and Finnish sauna. A proposed three-dimensional model of Tourist Destination Branding incorporates regional culture, history and nature as branding constructs and is tested using the method of focus group discussion. The results suggest the model can be a useful tool for determination of the unique regional features that are clearly associated with the tourist destination and upon which a tourist destination brand can be built. Regions with peripheral location can be seen as almost ideal cases to build brands on the basis of culture, history, and nature due to their remoteness and relatively untouched and well-preserved assets associated with the named constructs. Recognition and ... Conference Object sami sami Tornedalen midnight sun Norrbotten Luleå University of Technology Publications (DiVA) |
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Luleå University of Technology Publications (DiVA) |
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English |
topic |
Business Administration Företagsekonomi |
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Business Administration Företagsekonomi Iliachenko, Elena Exploring Culture, History and Nature as Tourist Destination Branding Constructs : The Case of a Peripheral Region in Sweden |
topic_facet |
Business Administration Företagsekonomi |
description |
Indigenous tourism has recently been acknowledged as a potential and fast growing segment of the tourism industry. In line with this process, the local culture, history, and nature are often seen as popular and, indeed, well-sold products. Examples from tourism industry suggest the complex constructs of culture, history, and nature can be effectively incorporated in tourist destination branding process and help to create and market the unique image of a destination on the marketplace. In its turn, a strong and distinctive destination brand positively affects an inflow of tourists, contributing to the overall wealth of the region. The present study attempts to explore how the constructs of culture, history, and nature can be incorporated in the process of branding a tourist destination. The study uses the case of peripheral region Eastern Norrbotten situated in the north of Sweden. Eastern Norrbotten has a range of unique assets, which generate from its location near the Finnish-speaking part of Sweden (Tornedalen) and the influence of indigenous Sami culture. The northernmost location of the Swedish Eastern Norrbotten, its historical heritage, multilingual and multicultural environment yearly attracts thousands of tourists from different countries, who come here to experience Midnight Sun, salmon fishing, reindeer race, Sami culture and Finnish sauna. A proposed three-dimensional model of Tourist Destination Branding incorporates regional culture, history and nature as branding constructs and is tested using the method of focus group discussion. The results suggest the model can be a useful tool for determination of the unique regional features that are clearly associated with the tourist destination and upon which a tourist destination brand can be built. Regions with peripheral location can be seen as almost ideal cases to build brands on the basis of culture, history, and nature due to their remoteness and relatively untouched and well-preserved assets associated with the named constructs. Recognition and ... |
format |
Conference Object |
author |
Iliachenko, Elena |
author_facet |
Iliachenko, Elena |
author_sort |
Iliachenko, Elena |
title |
Exploring Culture, History and Nature as Tourist Destination Branding Constructs : The Case of a Peripheral Region in Sweden |
title_short |
Exploring Culture, History and Nature as Tourist Destination Branding Constructs : The Case of a Peripheral Region in Sweden |
title_full |
Exploring Culture, History and Nature as Tourist Destination Branding Constructs : The Case of a Peripheral Region in Sweden |
title_fullStr |
Exploring Culture, History and Nature as Tourist Destination Branding Constructs : The Case of a Peripheral Region in Sweden |
title_full_unstemmed |
Exploring Culture, History and Nature as Tourist Destination Branding Constructs : The Case of a Peripheral Region in Sweden |
title_sort |
exploring culture, history and nature as tourist destination branding constructs : the case of a peripheral region in sweden |
publishDate |
2005 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-35459 |
genre |
sami sami Tornedalen midnight sun Norrbotten |
genre_facet |
sami sami Tornedalen midnight sun Norrbotten |
op_relation |
Proceedings, VIII Nordic-Scottish Conference on Rural and Regional Development http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-35459 Local 9ff07a00-0f80-11dc-b9dd-000ea68e967b |
op_rights |
info:eu-repo/semantics/openAccess |
_version_ |
1766184583877885952 |