Determinants in the adoption of a customer relationship management system : a study among bank managers
Customer relationship management, better known as CRM, has become synonymous with business practices nowadays. Technology advancement has made it both possible and feasible for organizations to develop individual and intimate business relationships with their customers, irrespective of the size of t...
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Luleå tekniska universitet, Industriell Ekonomi
2011
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ftluleatu:oai:DiVA.org:ltu-25861 2023-05-15T17:09:08+02:00 Determinants in the adoption of a customer relationship management system : a study among bank managers Vella, Joseph 2011 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-25861 eng eng Luleå tekniska universitet, Industriell Ekonomi Luleå Doctoral thesis / Luleå University of Technology 1 jan 1997 → …, 1402-1544 http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-25861 urn:isbn:978-91-7439-327-9 Local b7707155-25c8-4428-97e5-70a5246a3381 info:eu-repo/semantics/openAccess Business Administration Företagsekonomi Doctoral thesis, comprehensive summary info:eu-repo/semantics/doctoralThesis text 2011 ftluleatu 2022-10-25T20:57:36Z Customer relationship management, better known as CRM, has become synonymous with business practices nowadays. Technology advancement has made it both possible and feasible for organizations to develop individual and intimate business relationships with their customers, irrespective of the size of their customer base or geographic dispersion. Unfortunately research has uncovered a significant number of cases in which CRM implementations simply failed to meet organizational expectations. Moreover, user resistance has been found to be a significant cause for this anomaly.This study aims to fill an existing gap in the literature by identifying a number of salient cognitive and behavioural constructs that, when grounded in a theoretical framework made up of the Technology Acceptance Model together with Equity Theory, can help us to gain a better understanding of the mechanics behind user resistance and identify ways to overcome it.A sequence of five separate yet interdependent studies has been conducted among the managers of a large bank. The studies focus on behavioural activation and inhibition, equity sensitivity, emotional labour as well as users’ perception of CRM systems’ usefulness, ease of use and firm performance. Findings suggest that a lot can be gained by recruiting the right employees and investing in them, in terms of training and empowerment, thereby creating teams of satisfied, highly competent service providers who would be willing to adopt and use their organization’s CRM system to enhance customer loyalty. Godkänd; 2011; 20111013 (josvel); DISPUTATION Ämnesområde: Elektronisk handel Opponent: Professor Victoria Crittenden, Boston College, Department of Marketing, USA Ordförande: Doktor Anne Engström, Luleå tekniska universitet Tid: Torsdag den 15 december 2011, kl. 8.00 Plats: A109, Luleå tekniska universitet Doctoral or Postdoctoral Thesis Luleå Luleå Luleå University of Technology Publications (DiVA) |
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Luleå University of Technology Publications (DiVA) |
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language |
English |
topic |
Business Administration Företagsekonomi |
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Business Administration Företagsekonomi Vella, Joseph Determinants in the adoption of a customer relationship management system : a study among bank managers |
topic_facet |
Business Administration Företagsekonomi |
description |
Customer relationship management, better known as CRM, has become synonymous with business practices nowadays. Technology advancement has made it both possible and feasible for organizations to develop individual and intimate business relationships with their customers, irrespective of the size of their customer base or geographic dispersion. Unfortunately research has uncovered a significant number of cases in which CRM implementations simply failed to meet organizational expectations. Moreover, user resistance has been found to be a significant cause for this anomaly.This study aims to fill an existing gap in the literature by identifying a number of salient cognitive and behavioural constructs that, when grounded in a theoretical framework made up of the Technology Acceptance Model together with Equity Theory, can help us to gain a better understanding of the mechanics behind user resistance and identify ways to overcome it.A sequence of five separate yet interdependent studies has been conducted among the managers of a large bank. The studies focus on behavioural activation and inhibition, equity sensitivity, emotional labour as well as users’ perception of CRM systems’ usefulness, ease of use and firm performance. Findings suggest that a lot can be gained by recruiting the right employees and investing in them, in terms of training and empowerment, thereby creating teams of satisfied, highly competent service providers who would be willing to adopt and use their organization’s CRM system to enhance customer loyalty. Godkänd; 2011; 20111013 (josvel); DISPUTATION Ämnesområde: Elektronisk handel Opponent: Professor Victoria Crittenden, Boston College, Department of Marketing, USA Ordförande: Doktor Anne Engström, Luleå tekniska universitet Tid: Torsdag den 15 december 2011, kl. 8.00 Plats: A109, Luleå tekniska universitet |
format |
Doctoral or Postdoctoral Thesis |
author |
Vella, Joseph |
author_facet |
Vella, Joseph |
author_sort |
Vella, Joseph |
title |
Determinants in the adoption of a customer relationship management system : a study among bank managers |
title_short |
Determinants in the adoption of a customer relationship management system : a study among bank managers |
title_full |
Determinants in the adoption of a customer relationship management system : a study among bank managers |
title_fullStr |
Determinants in the adoption of a customer relationship management system : a study among bank managers |
title_full_unstemmed |
Determinants in the adoption of a customer relationship management system : a study among bank managers |
title_sort |
determinants in the adoption of a customer relationship management system : a study among bank managers |
publisher |
Luleå tekniska universitet, Industriell Ekonomi |
publishDate |
2011 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-25861 |
genre |
Luleå Luleå |
genre_facet |
Luleå Luleå |
op_relation |
Doctoral thesis / Luleå University of Technology 1 jan 1997 → …, 1402-1544 http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-25861 urn:isbn:978-91-7439-327-9 Local b7707155-25c8-4428-97e5-70a5246a3381 |
op_rights |
info:eu-repo/semantics/openAccess |
_version_ |
1766065060903387136 |