An empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits
The Internet has become an essential tool in the personal and professional lives of millions of people. Despite this pervasiveness, there is a downside to using the web. When individuals go online, they leave behind digital footprints. These data trails provide detailed information that can be captu...
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ftluleatu:oai:DiVA.org:ltu-18288 2023-05-15T17:09:12+02:00 An empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits Friberg, Åsa 2007 application/pdf http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-18288 eng eng Licentiate thesis / Luleå University of Technology, 1402-1757 2007:25 http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-18288 Local 7d404be0-03b2-11dc-8b31-000ea68e967b info:eu-repo/semantics/openAccess Business Administration Företagsekonomi Licentiate thesis, comprehensive summary info:eu-repo/semantics/masterThesis text 2007 ftluleatu 2022-10-25T20:50:45Z The Internet has become an essential tool in the personal and professional lives of millions of people. Despite this pervasiveness, there is a downside to using the web. When individuals go online, they leave behind digital footprints. These data trails provide detailed information that can be captured, manipulated, and potentially misused by public and private agencies, often without one's knowledge or consent. Thus, individual privacy is threatened at an unprecedented level. As recognition of this phenomenon grows, the issue of privacy has increased in salience. Although online privacy research has appeared regularly in the literature, there are still many issues left to explore. This dissertation determines a link between individual concern for online privacy, information transparency, and personality type. We adopt a quantitative approach and derive the hypotheses from previous studies. Empirical data are collected from a web- based survey given to students at Luleå University of Technology. Results show that privacy concerns are linked to information transparency. We present a new reliable unidimensional scale that indicates how much an individual values the importance of information transparency. Using a brief personality inventory, we also uncover differences among personality types in terms of perception of privacy and information transparency. Godkänd; 2007; 20070516 (ysko) Master Thesis Luleå Luleå Luleå Luleå University of Technology Publications (DiVA) |
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Luleå University of Technology Publications (DiVA) |
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ftluleatu |
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English |
topic |
Business Administration Företagsekonomi |
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Business Administration Företagsekonomi Friberg, Åsa An empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits |
topic_facet |
Business Administration Företagsekonomi |
description |
The Internet has become an essential tool in the personal and professional lives of millions of people. Despite this pervasiveness, there is a downside to using the web. When individuals go online, they leave behind digital footprints. These data trails provide detailed information that can be captured, manipulated, and potentially misused by public and private agencies, often without one's knowledge or consent. Thus, individual privacy is threatened at an unprecedented level. As recognition of this phenomenon grows, the issue of privacy has increased in salience. Although online privacy research has appeared regularly in the literature, there are still many issues left to explore. This dissertation determines a link between individual concern for online privacy, information transparency, and personality type. We adopt a quantitative approach and derive the hypotheses from previous studies. Empirical data are collected from a web- based survey given to students at Luleå University of Technology. Results show that privacy concerns are linked to information transparency. We present a new reliable unidimensional scale that indicates how much an individual values the importance of information transparency. Using a brief personality inventory, we also uncover differences among personality types in terms of perception of privacy and information transparency. Godkänd; 2007; 20070516 (ysko) |
format |
Master Thesis |
author |
Friberg, Åsa |
author_facet |
Friberg, Åsa |
author_sort |
Friberg, Åsa |
title |
An empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits |
title_short |
An empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits |
title_full |
An empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits |
title_fullStr |
An empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits |
title_full_unstemmed |
An empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits |
title_sort |
empirical evaluation of online privacy concerns with a special focus on the importance of information transparency and personality traits |
publishDate |
2007 |
url |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-18288 |
genre |
Luleå Luleå Luleå |
genre_facet |
Luleå Luleå Luleå |
op_relation |
Licentiate thesis / Luleå University of Technology, 1402-1757 2007:25 http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-18288 Local 7d404be0-03b2-11dc-8b31-000ea68e967b |
op_rights |
info:eu-repo/semantics/openAccess |
_version_ |
1766065168391864320 |