Luxury as the opposite of vulgarity : a trio of perspectives on luxury brands

• Main Author: Reyneke, Mignon
• Format: Doctoral or Postdoctoral Thesis
• Language: English
• Published: Luleå tekniska universitet, Industriell Ekonomi 2011
• Subjects: Business Administration; Företagsekonomi; Griffith; Luleå
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-17084

This thesis, entitled “Luxury as the opposite of vulgarity: A trio of perspectives on luxury brands” considers luxury brands in a trio of contemporary contexts. Despite the academic research surrounding luxury brands being limited, the existent research most often studies luxury brands in a traditio...