Investigating the drivers of student satisfaction : the application of regression analysis
Many organisations strive to enhance service quality in order to increase customer satisfaction. This strategy is widely recognised as improving both customer retention and post consumption attitudes (Mittal and Kamakura 2001). Accordingly many different approaches for evaluating service quality hav...
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| Format: | Article in Journal/Newspaper |
| Language: | English |
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Centre for the Enhancement of Learning and Teaching (CELT), London Metropolitan University
2005
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| Online Access: | http://repository.londonmet.ac.uk/177/ http://repository.londonmet.ac.uk/177/1/InvestigationsInUniversityTeachingAndLearning_v2n2_p46-53.pdf |