Seamless Fashion Retail in Iceland - The Omni Challenge
Purpose – The purpose of this work is to explore whether there is a “fulfilment gap” between customer expectations and fashion retail strategies over the purchase journey. Specifically this study focuses on two small-to-medium sized enterprise (SME) retail firms in Iceland. Design/methodology/approa...
| Main Authors: | , , |
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| Format: | Report |
| Language: | unknown |
| Published: |
Toulouse Business School
2016
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| Subjects: | |
| Online Access: | https://eprints.whiterose.ac.uk/99871/ https://cerr.sciencesconf.org/conference/cerr/book_cerr_en_3.pdf |