Should we use popular brands to promote healthy eating among children?
To access publisher full text version of this article. Please click on the hyperlink in Additional Links field OBJECTIVE: Studies indicate that food and beverages typically marketed to children are products high in fat, sugar and salt. LazyTown is an entertainment brand with a focus on healthy lifes...
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Online Access: | http://hdl.handle.net/2336/124106 https://doi.org/10.1017/S1368980010000893 |
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ftlandspitaliuni:oai:www.hirsla.lsh.is:2336/124106 2023-05-15T16:48:44+02:00 Should we use popular brands to promote healthy eating among children? Gunnarsdottir, Ingibjorg Thorsdottir, Inga Unit for Nutrition Research, University of Iceland and Landspitali University Hospital, Eiriksgata 29, 101 Reykjavik, Iceland. ingigun@landspitali.is 2010-03-10 http://hdl.handle.net/2336/124106 https://doi.org/10.1017/S1368980010000893 en eng Published on behalf of the Nutrition Society by CAB International http://dx.doi.org/10.1017/S1368980010000893 Public Health Nutr. 2010, 13(12):2064-7 1475-2727 20441663 doi:10.1017/S1368980010000893 http://hdl.handle.net/2336/124106 Public health nutrition Beverages Child Preschool Female Food Food Habits Food Labeling Food Preferences Health Promotion Humans Iceland Male Marketing Article 2010 ftlandspitaliuni https://doi.org/10.1017/S1368980010000893 2022-05-29T08:21:43Z To access publisher full text version of this article. Please click on the hyperlink in Additional Links field OBJECTIVE: Studies indicate that food and beverages typically marketed to children are products high in fat, sugar and salt. LazyTown is an entertainment brand with a focus on healthy lifestyle, aimed at making health education entertaining. The aim of the present study was to assess whether children perceive food to taste better with a LazyTown label on the wrapping compared with the original packaging. DESIGN: Five pairs of identical food and beverage samples were introduced. We aimed to select healthy food and beverages from various food groups. Preference for the LazyTown food was coded as +1, no preference 0 and preference for the original food as -1. An average 'preference score' was calculated for each subject by adding up the answers. SETTING: Three pre-schools in the Greater Reykjavik area, Iceland. SUBJECTS: Subjects were pre-school children aged 3·5 to 6 years (n 66). RESULTS: Most children answered correctly that there was no difference in the taste between the two identical food samples. However, between 27 and 42 % (depending on the product) of children preferred the taste of LazyTown food and beverages despite the fact that the test food was identical. The mean preference score was 0·29 (sd 0·32, median 0·20, 95 % CI 0·21, 0·38). CONCLUSIONS: Our findings add to past research by demonstrating children's preferences for child-oriented wrappings rather than regular wrapping. It might be suggested that popular brands could be useful to promote healthy eating among young children along with other actions. Article in Journal/Newspaper Iceland Hirsla - Landspítali University Hospital research archive Public Health Nutrition 13 12 2064 2067 |
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Hirsla - Landspítali University Hospital research archive |
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ftlandspitaliuni |
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Beverages Child Preschool Female Food Food Habits Food Labeling Food Preferences Health Promotion Humans Iceland Male Marketing |
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Beverages Child Preschool Female Food Food Habits Food Labeling Food Preferences Health Promotion Humans Iceland Male Marketing Gunnarsdottir, Ingibjorg Thorsdottir, Inga Should we use popular brands to promote healthy eating among children? |
topic_facet |
Beverages Child Preschool Female Food Food Habits Food Labeling Food Preferences Health Promotion Humans Iceland Male Marketing |
description |
To access publisher full text version of this article. Please click on the hyperlink in Additional Links field OBJECTIVE: Studies indicate that food and beverages typically marketed to children are products high in fat, sugar and salt. LazyTown is an entertainment brand with a focus on healthy lifestyle, aimed at making health education entertaining. The aim of the present study was to assess whether children perceive food to taste better with a LazyTown label on the wrapping compared with the original packaging. DESIGN: Five pairs of identical food and beverage samples were introduced. We aimed to select healthy food and beverages from various food groups. Preference for the LazyTown food was coded as +1, no preference 0 and preference for the original food as -1. An average 'preference score' was calculated for each subject by adding up the answers. SETTING: Three pre-schools in the Greater Reykjavik area, Iceland. SUBJECTS: Subjects were pre-school children aged 3·5 to 6 years (n 66). RESULTS: Most children answered correctly that there was no difference in the taste between the two identical food samples. However, between 27 and 42 % (depending on the product) of children preferred the taste of LazyTown food and beverages despite the fact that the test food was identical. The mean preference score was 0·29 (sd 0·32, median 0·20, 95 % CI 0·21, 0·38). CONCLUSIONS: Our findings add to past research by demonstrating children's preferences for child-oriented wrappings rather than regular wrapping. It might be suggested that popular brands could be useful to promote healthy eating among young children along with other actions. |
author2 |
Unit for Nutrition Research, University of Iceland and Landspitali University Hospital, Eiriksgata 29, 101 Reykjavik, Iceland. ingigun@landspitali.is |
format |
Article in Journal/Newspaper |
author |
Gunnarsdottir, Ingibjorg Thorsdottir, Inga |
author_facet |
Gunnarsdottir, Ingibjorg Thorsdottir, Inga |
author_sort |
Gunnarsdottir, Ingibjorg |
title |
Should we use popular brands to promote healthy eating among children? |
title_short |
Should we use popular brands to promote healthy eating among children? |
title_full |
Should we use popular brands to promote healthy eating among children? |
title_fullStr |
Should we use popular brands to promote healthy eating among children? |
title_full_unstemmed |
Should we use popular brands to promote healthy eating among children? |
title_sort |
should we use popular brands to promote healthy eating among children? |
publisher |
Published on behalf of the Nutrition Society by CAB International |
publishDate |
2010 |
url |
http://hdl.handle.net/2336/124106 https://doi.org/10.1017/S1368980010000893 |
genre |
Iceland |
genre_facet |
Iceland |
op_relation |
http://dx.doi.org/10.1017/S1368980010000893 Public Health Nutr. 2010, 13(12):2064-7 1475-2727 20441663 doi:10.1017/S1368980010000893 http://hdl.handle.net/2336/124106 Public health nutrition |
op_doi |
https://doi.org/10.1017/S1368980010000893 |
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Public Health Nutrition |
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13 |
container_issue |
12 |
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2064 |
op_container_end_page |
2067 |
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1766038826069786624 |