The bird flu in mind of Hungarian consumers- lesson and experiences of a direct-question survey
The emergence of avian flu in Europe means new challenges for the Hungarian food chain, highlighting the importance of risk-communication to the consumers. Based on a direct-question survey in end of 2005, the article analyses the consumers’ preference structure and risk-perception. Basic informatio...
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2006
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ftkaspovaruniojs:oai:ojs.pkp.sfu.ca:article/1799 2023-05-15T15:34:16+02:00 The bird flu in mind of Hungarian consumers- lesson and experiences of a direct-question survey Kasza, Gyula Lakner, Zoltán 2006-02-15 application/pdf https://journal.uni-mate.hu/index.php/aak/article/view/1799 eng eng Magyar Agrár- és Élettudományi Egyetem Kaposvári Campus Kaposvár Guba S. u. 40. 7400 https://journal.uni-mate.hu/index.php/aak/article/view/1799/2332 https://journal.uni-mate.hu/index.php/aak/article/view/1799 Acta Agraria Kaposváriensis; Vol. 10 No. 2 (2006): Acta Agraria Kaposváriensis; 229-235 Acta Agraria Kaposváriensis; Évf. 10 Szám 2 (2006): Acta Agraria Kaposváriensis; 229-235 1418-1789 consumer research attitudes Fishbein-Ajzen model info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion 2006 ftkaspovaruniojs 2022-03-21T20:52:07Z The emergence of avian flu in Europe means new challenges for the Hungarian food chain, highlighting the importance of risk-communication to the consumers. Based on a direct-question survey in end of 2005, the article analyses the consumers’ preference structure and risk-perception. Basic information source is the electronic and printed media, but – especially in case of lower qualified consumers − the effect of friends and relatives is considerable, too. The level of thrust is especially high in researchers and medical authorities. This fact should be more utilised in communication. The pro-active strategy of Hungarian Poultry Product Council can be evaluated as a positive one. Beside the negative effects (decreasing consumption), the avian flu problem enhances the importance of place of origin of products. The system of factors, influencing consumer behaviour was analysed by the Fishbein-Ajzen model. Utilising the structural equation approach, it was possible to determine the system factors, influencing the consumer behaviour. It became obvious, that the attitudes of consumer exercise a determining effect on the practical behaviour in poultry consumption. The emergence of avian flu in Europe means new challenges for the Hungarian food chain, highlighting the importance of risk-communication to the consumers. Based on a direct-question survey in end of 2005, the article analyses the consumers’ preference structure and risk-perception. Basic information source is the electronic and printed media, but – especially in case of lower qualified consumers − the effect of friends and relatives is considerable, too. The level of thrust is especially high in researchers and medical authorities. This fact should be more utilised in communication. The pro-active strategy of Hungarian Poultry Product Council can be evaluated as a positive one. Beside the negative effects (decreasing consumption), the avian flu problem enhances the importance of place of origin of products. The system of factors, influencing consumer behaviour was analysed by the Fishbein-Ajzen model. Utilising the structural equation approach, it was possible to determine the system factors, influencing the consumer behaviour. It became obvious, that the attitudes of consumer exercise a determining effect on the practical behaviour in poultry consumption. Article in Journal/Newspaper Avian flu Kaposvar University: E-Journals |
institution |
Open Polar |
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Kaposvar University: E-Journals |
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ftkaspovaruniojs |
language |
English |
topic |
consumer research attitudes Fishbein-Ajzen model |
spellingShingle |
consumer research attitudes Fishbein-Ajzen model Kasza, Gyula Lakner, Zoltán The bird flu in mind of Hungarian consumers- lesson and experiences of a direct-question survey |
topic_facet |
consumer research attitudes Fishbein-Ajzen model |
description |
The emergence of avian flu in Europe means new challenges for the Hungarian food chain, highlighting the importance of risk-communication to the consumers. Based on a direct-question survey in end of 2005, the article analyses the consumers’ preference structure and risk-perception. Basic information source is the electronic and printed media, but – especially in case of lower qualified consumers − the effect of friends and relatives is considerable, too. The level of thrust is especially high in researchers and medical authorities. This fact should be more utilised in communication. The pro-active strategy of Hungarian Poultry Product Council can be evaluated as a positive one. Beside the negative effects (decreasing consumption), the avian flu problem enhances the importance of place of origin of products. The system of factors, influencing consumer behaviour was analysed by the Fishbein-Ajzen model. Utilising the structural equation approach, it was possible to determine the system factors, influencing the consumer behaviour. It became obvious, that the attitudes of consumer exercise a determining effect on the practical behaviour in poultry consumption. The emergence of avian flu in Europe means new challenges for the Hungarian food chain, highlighting the importance of risk-communication to the consumers. Based on a direct-question survey in end of 2005, the article analyses the consumers’ preference structure and risk-perception. Basic information source is the electronic and printed media, but – especially in case of lower qualified consumers − the effect of friends and relatives is considerable, too. The level of thrust is especially high in researchers and medical authorities. This fact should be more utilised in communication. The pro-active strategy of Hungarian Poultry Product Council can be evaluated as a positive one. Beside the negative effects (decreasing consumption), the avian flu problem enhances the importance of place of origin of products. The system of factors, influencing consumer behaviour was analysed by the Fishbein-Ajzen model. Utilising the structural equation approach, it was possible to determine the system factors, influencing the consumer behaviour. It became obvious, that the attitudes of consumer exercise a determining effect on the practical behaviour in poultry consumption. |
format |
Article in Journal/Newspaper |
author |
Kasza, Gyula Lakner, Zoltán |
author_facet |
Kasza, Gyula Lakner, Zoltán |
author_sort |
Kasza, Gyula |
title |
The bird flu in mind of Hungarian consumers- lesson and experiences of a direct-question survey |
title_short |
The bird flu in mind of Hungarian consumers- lesson and experiences of a direct-question survey |
title_full |
The bird flu in mind of Hungarian consumers- lesson and experiences of a direct-question survey |
title_fullStr |
The bird flu in mind of Hungarian consumers- lesson and experiences of a direct-question survey |
title_full_unstemmed |
The bird flu in mind of Hungarian consumers- lesson and experiences of a direct-question survey |
title_sort |
bird flu in mind of hungarian consumers- lesson and experiences of a direct-question survey |
publisher |
Magyar Agrár- és Élettudományi Egyetem Kaposvári Campus Kaposvár Guba S. u. 40. 7400 |
publishDate |
2006 |
url |
https://journal.uni-mate.hu/index.php/aak/article/view/1799 |
genre |
Avian flu |
genre_facet |
Avian flu |
op_source |
Acta Agraria Kaposváriensis; Vol. 10 No. 2 (2006): Acta Agraria Kaposváriensis; 229-235 Acta Agraria Kaposváriensis; Évf. 10 Szám 2 (2006): Acta Agraria Kaposváriensis; 229-235 1418-1789 |
op_relation |
https://journal.uni-mate.hu/index.php/aak/article/view/1799/2332 https://journal.uni-mate.hu/index.php/aak/article/view/1799 |
_version_ |
1766364724405993472 |