Sisäinen markkinointi johtamisena : tapaustutkimus konepajateollisuuden projektiorganisaatiosta

The objective of this study was to increase the understanding of the management of internal marketing. The theoretical objective was to specify the mutual relation of the concepts of internal marketing and management. On the basis of an analysis of the two concepts and of research literature, a mana...

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Bibliographic Details
Main Author: Kalliomaa, Sami
Format: Doctoral or Postdoctoral Thesis
Language:Finnish
Published: Jyväskylän yliopisto 2009
Subjects:
Goffmanin kehysanalyysi
sisäinen markkinointi
johtaminen
projektit
organisaatiot
projektijohtaminen
konepajateollisuus
Tapa
sami
Online Access:http://urn.fi/URN:ISBN:978-951-39-3641-9

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