Sisäinen markkinointi johtamisena : tapaustutkimus konepajateollisuuden projektiorganisaatiosta
The objective of this study was to increase the understanding of the management of internal marketing. The theoretical objective was to specify the mutual relation of the concepts of internal marketing and management. On the basis of an analysis of the two concepts and of research literature, a mana...
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Format: | Doctoral or Postdoctoral Thesis |
Language: | Finnish |
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Jyväskylän yliopisto
2009
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Online Access: | http://urn.fi/URN:ISBN:978-951-39-3641-9 |