Strategic planning process as a management tool in a changing financial and business environment

• Published in: Universidad Ciencia y Tecnología
• Main Authors: Pazmino Gavilanez, Washington Enrique, Merchan Jacome, Veronica Alexandra, Zambrano Moreira, David Enrique
• Format: Article in Journal/Newspaper
• Language: English
• Published: Autanabooks 2021
• Subjects: estrategic planning; companies; business envirotment; Planificación estratégica; empresas; entorno empresarial; Ocampo; Ortiz; Rivera; Terranova
• Online Access: https://uctunexpo.autanabooks.com/index.php/uct/article/view/510; https://doi.org/10.47460/uct.v25i111.510

Strategic planning has become, for decades, a fundamental element and competitive value of the management of companies of all sizes, through the application of appropriate tools to establish the situation of the organization and its perspectives. Defining a strategy enables organizations, both publi...