PR-support of image and business reputation on the example of the corporate magazine «Oilfield Review» of the oilfield services company Schlumberger
This article covers the PR-support of the public image and business reputation using the example of a corporate magazine «Oilfield Review», this magazine belongs to Schlumberger — an oilfield services company. Schlumberger is an international supplier of technologies concerning the development of pr...
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Universidad San Gregorio de Portoviejo
2020
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ftjrsg:oai:ojs.pkp.sfu.ca:article/1287 2024-09-15T18:16:39+00:00 PR-support of image and business reputation on the example of the corporate magazine «Oilfield Review» of the oilfield services company Schlumberger A.E, Belkova 2020-04-04 application/pdf https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/1287 eng eng Universidad San Gregorio de Portoviejo https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/1287/20-BELKOVA https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/1287 Derechos de autor 2020 Revista San Gregorio Revista San Gregorio; No. 37 (2020): Revista San Gregorio. SPECIAL EDITION-MARCH 2020 Revista San Gregorio; Núm. 37 (2020): Revista San Gregorio. SPECIAL EDITION-MARCH 2020 2528-7907 1390-7247 10.36097/rsan.v1i37 pr-support image business reputation corporate magazine «oilfield review» oilfield services com info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo evaluado por pares 2020 ftjrsg https://doi.org/10.36097/rsan.v1i37 2024-07-11T03:03:44Z This article covers the PR-support of the public image and business reputation using the example of a corporate magazine «Oilfield Review», this magazine belongs to Schlumberger — an oilfield services company. Schlumberger is an international supplier of technologies concerning the development of program products for oil and gas exploration, oil production and geophysical research. Among many other regions, Schlumberger operates in Khanty-Mansi Autonomous Okrug as well. Considering the aspects of corporate press, it is worth noting that a special emphasis has to be put on the «effectiveness» criterion. Efficiency of resource application of corporate mass media and its ability to reach the goal of corporate communication project, this is what has to be understood under the term of «effectiveness». Corporate press is the means of outreach activities aimed at the public opinion of different types of groups within the company, that includes: employees, business partners, customers, governmental authorities and so on. The indirect commercial link between the cost of publishing of corporate media outlets and the increase in revenue of the company arises through the activities of the target audience. The effectiveness of PR-support of public image and business reputation of corporate press is measured by the quality and effectiveness of the process results aimed at the target audience. The effectiveness of PR-support is measured by the following criteria: the level of demand for corporate publication; the level of understanding of the information by the public; the level of information impact on the private opinion of the readers concerning the activities of the company; the level of information impact on the behavior of the intended readers. This article concerns the consecutive evaluation of a Schlumberger corporate media outlet «Oilfield Review», its PR-support effectiveness in the following aspects: its structure, design, the quality of the articles, the quality of the pictures, the level of interactive ... Article in Journal/Newspaper khanty khanty-mansi Mansi Revista San Gregorio |
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Open Polar |
collection |
Revista San Gregorio |
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ftjrsg |
language |
English |
topic |
pr-support image business reputation corporate magazine «oilfield review» oilfield services com |
spellingShingle |
pr-support image business reputation corporate magazine «oilfield review» oilfield services com A.E, Belkova PR-support of image and business reputation on the example of the corporate magazine «Oilfield Review» of the oilfield services company Schlumberger |
topic_facet |
pr-support image business reputation corporate magazine «oilfield review» oilfield services com |
description |
This article covers the PR-support of the public image and business reputation using the example of a corporate magazine «Oilfield Review», this magazine belongs to Schlumberger — an oilfield services company. Schlumberger is an international supplier of technologies concerning the development of program products for oil and gas exploration, oil production and geophysical research. Among many other regions, Schlumberger operates in Khanty-Mansi Autonomous Okrug as well. Considering the aspects of corporate press, it is worth noting that a special emphasis has to be put on the «effectiveness» criterion. Efficiency of resource application of corporate mass media and its ability to reach the goal of corporate communication project, this is what has to be understood under the term of «effectiveness». Corporate press is the means of outreach activities aimed at the public opinion of different types of groups within the company, that includes: employees, business partners, customers, governmental authorities and so on. The indirect commercial link between the cost of publishing of corporate media outlets and the increase in revenue of the company arises through the activities of the target audience. The effectiveness of PR-support of public image and business reputation of corporate press is measured by the quality and effectiveness of the process results aimed at the target audience. The effectiveness of PR-support is measured by the following criteria: the level of demand for corporate publication; the level of understanding of the information by the public; the level of information impact on the private opinion of the readers concerning the activities of the company; the level of information impact on the behavior of the intended readers. This article concerns the consecutive evaluation of a Schlumberger corporate media outlet «Oilfield Review», its PR-support effectiveness in the following aspects: its structure, design, the quality of the articles, the quality of the pictures, the level of interactive ... |
format |
Article in Journal/Newspaper |
author |
A.E, Belkova |
author_facet |
A.E, Belkova |
author_sort |
A.E, Belkova |
title |
PR-support of image and business reputation on the example of the corporate magazine «Oilfield Review» of the oilfield services company Schlumberger |
title_short |
PR-support of image and business reputation on the example of the corporate magazine «Oilfield Review» of the oilfield services company Schlumberger |
title_full |
PR-support of image and business reputation on the example of the corporate magazine «Oilfield Review» of the oilfield services company Schlumberger |
title_fullStr |
PR-support of image and business reputation on the example of the corporate magazine «Oilfield Review» of the oilfield services company Schlumberger |
title_full_unstemmed |
PR-support of image and business reputation on the example of the corporate magazine «Oilfield Review» of the oilfield services company Schlumberger |
title_sort |
pr-support of image and business reputation on the example of the corporate magazine «oilfield review» of the oilfield services company schlumberger |
publisher |
Universidad San Gregorio de Portoviejo |
publishDate |
2020 |
url |
https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/1287 |
genre |
khanty khanty-mansi Mansi |
genre_facet |
khanty khanty-mansi Mansi |
op_source |
Revista San Gregorio; No. 37 (2020): Revista San Gregorio. SPECIAL EDITION-MARCH 2020 Revista San Gregorio; Núm. 37 (2020): Revista San Gregorio. SPECIAL EDITION-MARCH 2020 2528-7907 1390-7247 10.36097/rsan.v1i37 |
op_relation |
https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/1287/20-BELKOVA https://revista.sangregorio.edu.ec/index.php/REVISTASANGREGORIO/article/view/1287 |
op_rights |
Derechos de autor 2020 Revista San Gregorio |
op_doi |
https://doi.org/10.36097/rsan.v1i37 |
_version_ |
1810454660199219200 |