Princess Elisabeth Antarctica: an International Polar Year outreach and media success story
One of the priorities of the fourth International Polar Year (IPY) was to increase awareness of the polar regions and polar science among the general public through education, communication and other forms of outreach. This paper reports on the media coverage of Princess Elisabeth Antarctica (PEA),...
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ftjpolarres:oai:journals.openacademia.net:article/3056 2023-05-15T14:01:21+02:00 Princess Elisabeth Antarctica: an International Polar Year outreach and media success story Cheek, Joseph Huyge, Ben Pomereu, Jean de 2011-12-30 application/pdf text/html application/epub+zip text/xml https://polarresearch.net/index.php/polar/article/view/3056 https://doi.org/10.3402/polar.v30i0.11153 eng eng Norwegian Polar Institute https://polarresearch.net/index.php/polar/article/view/3056/pdf_1 https://polarresearch.net/index.php/polar/article/view/3056/html https://polarresearch.net/index.php/polar/article/view/3056/6932 https://polarresearch.net/index.php/polar/article/view/3056/xml https://polarresearch.net/index.php/polar/article/view/3056 doi:10.3402/polar.v30i0.11153 Copyright (c) 2018 Polar Research Polar Research; Vol 30 (2011) 1751-8369 Media and outreach media strategy Antarctic research stations energy management system renewable energy reducing environmental footprint info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article 2011 ftjpolarres https://doi.org/10.3402/polar.v30i0.11153 2021-11-11T19:13:37Z One of the priorities of the fourth International Polar Year (IPY) was to increase awareness of the polar regions and polar science among the general public through education, communication and other forms of outreach. This paper reports on the media coverage of Princess Elisabeth Antarctica (PEA), Belgium’s ‘‘zero-emission’’ Antarctic research station designed by the nonprofit International Polar Foundation (IPF) to run on wind and solar energy and to employ state-of-the-art forms of energy management and other ‘‘green’’ technology. This paper provides background information on PEA, a review of IPF’s media strategy for the project, a description of media coverage of the station and a discussion of the way in which the IPF’s main messages were reported in the media. IPF staff surveyed approximately 300 media reports released between February 2004, when the PEA project was announced to the general public, and June 2010, when the IPF presented their findings at the IPY conference in Oslo. PEA was featured 580 times in print and web media in Belgium, and 303 times outside Belgium. Major international agencies such as the Associated Press, Agence France Presse, the BBC, Al-Jazeera and Reuters covered the project. On television and radio, PEA was featured in news broadcasts from all four major television networks in Belgium, most major radio stations and 34 different television and radio news outlets outside Belgium. The paper concludes that the media coverage for PEA was significant and suggests reasons why the project was so widely reported.Keywords: Media and outreach; media strategy; Antarctic research stations; energy management system; renewable energy; reducing environmental footprint(Published: 30 December 2011)Citation: Polar Research 2011, 30, 11153, DOI:10.3402/polar.v30i0.11153 Article in Journal/Newspaper Antarc* Antarctic Antarctica International Polar Year IPY Polar Research Polar Research (E-Journal) Antarctic Polar Research 30 1 11153 |
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Open Polar |
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Polar Research (E-Journal) |
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ftjpolarres |
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English |
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Media and outreach media strategy Antarctic research stations energy management system renewable energy reducing environmental footprint |
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Media and outreach media strategy Antarctic research stations energy management system renewable energy reducing environmental footprint Cheek, Joseph Huyge, Ben Pomereu, Jean de Princess Elisabeth Antarctica: an International Polar Year outreach and media success story |
topic_facet |
Media and outreach media strategy Antarctic research stations energy management system renewable energy reducing environmental footprint |
description |
One of the priorities of the fourth International Polar Year (IPY) was to increase awareness of the polar regions and polar science among the general public through education, communication and other forms of outreach. This paper reports on the media coverage of Princess Elisabeth Antarctica (PEA), Belgium’s ‘‘zero-emission’’ Antarctic research station designed by the nonprofit International Polar Foundation (IPF) to run on wind and solar energy and to employ state-of-the-art forms of energy management and other ‘‘green’’ technology. This paper provides background information on PEA, a review of IPF’s media strategy for the project, a description of media coverage of the station and a discussion of the way in which the IPF’s main messages were reported in the media. IPF staff surveyed approximately 300 media reports released between February 2004, when the PEA project was announced to the general public, and June 2010, when the IPF presented their findings at the IPY conference in Oslo. PEA was featured 580 times in print and web media in Belgium, and 303 times outside Belgium. Major international agencies such as the Associated Press, Agence France Presse, the BBC, Al-Jazeera and Reuters covered the project. On television and radio, PEA was featured in news broadcasts from all four major television networks in Belgium, most major radio stations and 34 different television and radio news outlets outside Belgium. The paper concludes that the media coverage for PEA was significant and suggests reasons why the project was so widely reported.Keywords: Media and outreach; media strategy; Antarctic research stations; energy management system; renewable energy; reducing environmental footprint(Published: 30 December 2011)Citation: Polar Research 2011, 30, 11153, DOI:10.3402/polar.v30i0.11153 |
format |
Article in Journal/Newspaper |
author |
Cheek, Joseph Huyge, Ben Pomereu, Jean de |
author_facet |
Cheek, Joseph Huyge, Ben Pomereu, Jean de |
author_sort |
Cheek, Joseph |
title |
Princess Elisabeth Antarctica: an International Polar Year outreach and media success story |
title_short |
Princess Elisabeth Antarctica: an International Polar Year outreach and media success story |
title_full |
Princess Elisabeth Antarctica: an International Polar Year outreach and media success story |
title_fullStr |
Princess Elisabeth Antarctica: an International Polar Year outreach and media success story |
title_full_unstemmed |
Princess Elisabeth Antarctica: an International Polar Year outreach and media success story |
title_sort |
princess elisabeth antarctica: an international polar year outreach and media success story |
publisher |
Norwegian Polar Institute |
publishDate |
2011 |
url |
https://polarresearch.net/index.php/polar/article/view/3056 https://doi.org/10.3402/polar.v30i0.11153 |
geographic |
Antarctic |
geographic_facet |
Antarctic |
genre |
Antarc* Antarctic Antarctica International Polar Year IPY Polar Research |
genre_facet |
Antarc* Antarctic Antarctica International Polar Year IPY Polar Research |
op_source |
Polar Research; Vol 30 (2011) 1751-8369 |
op_relation |
https://polarresearch.net/index.php/polar/article/view/3056/pdf_1 https://polarresearch.net/index.php/polar/article/view/3056/html https://polarresearch.net/index.php/polar/article/view/3056/6932 https://polarresearch.net/index.php/polar/article/view/3056/xml https://polarresearch.net/index.php/polar/article/view/3056 doi:10.3402/polar.v30i0.11153 |
op_rights |
Copyright (c) 2018 Polar Research |
op_doi |
https://doi.org/10.3402/polar.v30i0.11153 |
container_title |
Polar Research |
container_volume |
30 |
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1 |
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11153 |
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1766271096450973696 |