Values of Females and Males in the East and West: Are They Similar or Different?

• Published in: DLSU Business & Economics Review
• Main Authors: Uy, Arnel Onesimo O, Murphy, Edward F, Greenwood, Regina A
• Format: Article in Journal/Newspaper
• Language: English
• Published: De La Salle University 2010
• Subjects: Business Management; Musser and Orke; male and female values; cross-cultural values; Iceland
• Online Access: http://www.philjol.info/philjol/index.php/BER/article/view/1666; https://doi.org/10.3860/ber.v20i1.1666

Understanding whether cross-cultural values are similar or different has become moreimportant in an increasingly global marketplace. Yet, few studies have explored cross-culturalsex-based value structures. This study examines the values of 5,134 male and female workingadults in three Eastern nations (Japan, the Philippines, and Thailand) and three Western nations(United States, United Kingdom, and Iceland). For similarities, males and females more highlyvalued personal than social terminal values. For differences, males in the East more highlyvalued self-actualization/competence instrumental values. Females in both geographic groupsplaced higher importance on social terminal values than did males, supporting prior research.Keywords: Musser and Orke; male and female values; cross-cultural valuesDOI: 10.3860/ber.v20i1.1666DLSU Business & Economics Review 20.1 (2010), pp. 13-30