Should anti-tobacco media messages be culturally targeted for Indigenous populations? A systematic review and narrative synthesis

• Published in: Tobacco Control
• Main Authors: Gould, Gillian Sandra, McEwen, Andy, Watters, Tracey, Clough, Alan R., van der Zwan, Rick
• Format: Article in Journal/Newspaper
• Language: unknown
• Published: BMJ Group 2013
• Subjects: Daly; New Zealand; First Nations
• Online Access: https://researchonline.jcu.edu.au/28750/1/Tob_Control-2013-Gould-e7.pdf; https://researchonline.jcu.edu.au/28750/4/28750_Gould_etal_2013_Accepted.pdf

Objective: To summarise published empirical research on culturally targeted anti-tobacco media messages for Indigenous or First Nations people and examine the evidence for the effectiveness of targeted and non-targeted campaigns. Methods: Studies were sought describing mass media and new media inter...