The importance of studying the factors of the marketing environment for white sea buckthorn producers
Economic agents, as well as other organizations and institutions, carry out their activity and promote their interests in a complex and dynamic environment. Enterprises, for example, are entities that form open systems, connected to a given environment, that have system inputs inputs, system outputs...
Published in: | Competitiveness and sustainable development - 2023 |
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ftinstdsiibn:oai:ibn.idsi.md:195939 2024-09-30T14:45:51+00:00 The importance of studying the factors of the marketing environment for white sea buckthorn producers Mîrza, S. Onofrei, O. 2023 application/pdf https://ibn.idsi.md/vizualizare_articol/195939 https://doi.org/10.52326/csd2023.33 en eng info:eu-repo/semantics/altIdentifier/doi/10.52326/csd2023.33 https://ibn.idsi.md/vizualizare_articol/195939 doi:10.52326/csd2023.33 info:eu-repo/semantics/openAccess Competitiveness and sustainable development (Ediția 5) marketing environment of the enterprise internal environment microenvironment macroenvironment market relations competition relations info:eu-repo/semantics/article 2023 ftinstdsiibn https://doi.org/10.52326/csd2023.33 2024-09-16T18:09:49Z Economic agents, as well as other organizations and institutions, carry out their activity and promote their interests in a complex and dynamic environment. Enterprises, for example, are entities that form open systems, connected to a given environment, that have system inputs inputs, system outputs outputs and a specific mode of self-regulation. The entries in this system consider different categories of resources necessary for carrying out the activity, such as material, personnel, financial and informational resources. Outputs from the system can be goods, services, ideas or information. In general, the company#39;s environment includes those components from outside an organization, which, directly or indirectly, influence, on the one hand, the process of acquiring inputs, and on the other hand, the process of obtaining and then sale of outputs. In the case of a white sea buckthorn producer, the marketing environment represents a form of manifestation of the environment thast designates the set of forces and factors from its exterior that, directly or indirectly, influence its activity and, in particular, the ability to promote and support effective exchanges on the markets in which they operate. The aim of this paper is to identify the factors of the marketing environment that influence the activity of white sea buckthorn producers and ways to avoid negative actions on these economic agents. To achieve the aim, the following tasks will be carried out: identification and analysis of internal environmental factors; identification and analysis of the external environment; identification and analysis of the linking environment. Article in Journal/Newspaper White Sea Instrument Bibliometric National (IBN - Information Society Development Institute) White Sea Competitiveness and sustainable development - 2023 213 220 |
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Instrument Bibliometric National (IBN - Information Society Development Institute) |
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ftinstdsiibn |
language |
English |
topic |
marketing environment of the enterprise internal environment microenvironment macroenvironment market relations competition relations |
spellingShingle |
marketing environment of the enterprise internal environment microenvironment macroenvironment market relations competition relations Mîrza, S. Onofrei, O. The importance of studying the factors of the marketing environment for white sea buckthorn producers |
topic_facet |
marketing environment of the enterprise internal environment microenvironment macroenvironment market relations competition relations |
description |
Economic agents, as well as other organizations and institutions, carry out their activity and promote their interests in a complex and dynamic environment. Enterprises, for example, are entities that form open systems, connected to a given environment, that have system inputs inputs, system outputs outputs and a specific mode of self-regulation. The entries in this system consider different categories of resources necessary for carrying out the activity, such as material, personnel, financial and informational resources. Outputs from the system can be goods, services, ideas or information. In general, the company#39;s environment includes those components from outside an organization, which, directly or indirectly, influence, on the one hand, the process of acquiring inputs, and on the other hand, the process of obtaining and then sale of outputs. In the case of a white sea buckthorn producer, the marketing environment represents a form of manifestation of the environment thast designates the set of forces and factors from its exterior that, directly or indirectly, influence its activity and, in particular, the ability to promote and support effective exchanges on the markets in which they operate. The aim of this paper is to identify the factors of the marketing environment that influence the activity of white sea buckthorn producers and ways to avoid negative actions on these economic agents. To achieve the aim, the following tasks will be carried out: identification and analysis of internal environmental factors; identification and analysis of the external environment; identification and analysis of the linking environment. |
format |
Article in Journal/Newspaper |
author |
Mîrza, S. Onofrei, O. |
author_facet |
Mîrza, S. Onofrei, O. |
author_sort |
Mîrza, S. |
title |
The importance of studying the factors of the marketing environment for white sea buckthorn producers |
title_short |
The importance of studying the factors of the marketing environment for white sea buckthorn producers |
title_full |
The importance of studying the factors of the marketing environment for white sea buckthorn producers |
title_fullStr |
The importance of studying the factors of the marketing environment for white sea buckthorn producers |
title_full_unstemmed |
The importance of studying the factors of the marketing environment for white sea buckthorn producers |
title_sort |
importance of studying the factors of the marketing environment for white sea buckthorn producers |
publishDate |
2023 |
url |
https://ibn.idsi.md/vizualizare_articol/195939 https://doi.org/10.52326/csd2023.33 |
geographic |
White Sea |
geographic_facet |
White Sea |
genre |
White Sea |
genre_facet |
White Sea |
op_source |
Competitiveness and sustainable development (Ediția 5) |
op_relation |
info:eu-repo/semantics/altIdentifier/doi/10.52326/csd2023.33 https://ibn.idsi.md/vizualizare_articol/195939 doi:10.52326/csd2023.33 |
op_rights |
info:eu-repo/semantics/openAccess |
op_doi |
https://doi.org/10.52326/csd2023.33 |
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Competitiveness and sustainable development - 2023 |
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213 |
op_container_end_page |
220 |
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